Director, Sales Operations

About Vercel:

Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized web. Customers like Under Armour, eBay, The Washington Post, Johnson & Johnson, and Zapier use Vercel to build dynamic user experiences on the web.

At Vercel, our mission is to enable the world to ship the best products and that goes hand in hand with creating an environment where you can do the best work of your life.

About the Role:

Vercel is seeking a strategic, data-driven Director of Sales Operations to optimize and scale our revenue engine. Reporting to the Senior Director of Revenue Operations, you will leverage your analytical and operational expertise to drive critical GTM initiatives— from forecasting and territory planning, to lead-to-revenue process optimization— and build a best-in-class organization.

Working as a key member of the Sales leadership team, you will function as a trusted advisor, providing actionable insights and enabling data-driven decisions that accelerate our growth. Primarily supporting Sales, Sales Development, and Partnerships, you will refine and execute our sales operations roadmap, and drive alignment with our cross-functional partners to ensure that our sales teams are empowered to achieve and exceed their goals.

 What You Will Do:

• Own management, design and optimization of the Sales Operations work intake and prioritization process, collaborating with key stakeholders and GTM Systems to ensure impactful project delivery and to drive improved business performance.
• Drive continuous improvement of our sales technology stack to ensure data integrity, reliability, and scalability— managing the implementation and reconfiguration of systems to boost sales productivity, improve reporting accuracy, and enable new GTM programs.
• Lead, mentor, and build a high-performing sales operations and strategy team, fostering a culture of collaboration, innovation, and continuous improvement.
• Develop and maintain reliable metrics, reporting, and dashboards to monitor sales performance and provide actionable insights to sales leaders— establishing standards for data accuracy, consistency, and governance across the sales organization.
• Drive compensation strategy, forecasting, and planning processes for our Sales organization, ensuring alignment across Finance, Operations, and Sales leadership.
• Collaborate with sales leaders and AEs to develop and execute sales pipeline management discipline and process, including effective weekly forecasting cadences, account planning, and performance management.
• Drive high-impact initiatives from end-to-end, including process improvements, system implementations, and strategic programs: managing requirements gathering, scoping, execution, and enablement.

 About You:

• 8+ years of experience in Sales Operations, with proven experience coaching, building and leading high-performing teams
• A strong executor who supports their team effectively, and embraces ownership and accountability for the team’s work and deliverables
• Hands-on experience building an effective sales tech stack (Salesforce, Outreach, Gong, LinkedIn Sales Navigator, ZoomInfo, etc.), administration experience a plus
• Deep understanding of both Enterprise Sales and PLG GTM motions at scaling and/or scaled SaaS businesses ($100M+ ARR)
• Excellent analytical skills, with the ability to distill complex ideas and concepts into simple, actionable recommendations— backed by data
• Exceptional leadership, communication, and collaboration skills, with the ability to influence and drive cross-functional alignment
• Comfortable in a fast-paced environment with the ability to effectively prioritize, manage complex projects, deliver upon the most important initiatives, and meet deadlines

 Benefits:

• Great compensation package and stock options.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays.
• Remote Friendly - Work with teammates from different time zones across the globe.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $225,000.00 - $285,000.00.  This salary range is an estimate. Actual salary will be based on job related skills, experience and location. Pay ranges outside San Francisco may be adjusted based on employee location.  The total compensation package also includes benefits and equity-based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

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