Director, Sales Operations & Sales Enablement

Job Description:

At Sparklight, a Cable One company, you’ll be part of a team that keeps people connected to what matters most. Here, your career is more than just a job—it’s a journey filled with purpose, growth, and support. You’ll thrive in a role that values your well-being, offers a strong work/life balance, and encourages you to make a difference in the community where you live and work. We’re proud to foster a workplace that’s open, inclusive, and genuinely welcoming—where you can be yourself and feel right at home.

The Director of Sales Operations & Sales Enablement is a senior, hands-on revenue leader responsible for building, operating, and continuously optimizing Sparklight Business’s sales execution engine. This role owns the operating rhythm of revenue—ensuring sales strategy translates into consistent execution, predictable performance, and measurable growth.

Reporting to the VP of Business Services, this leader will integrate Sales Operations, Enablement, Analytics, and Field Productivity into a unified system that supports Sparklight’s Defend / Grow / Execute strategy. The role partners tightly with Sales, Marketing, Product, Finance, and Implementation to drive disciplined execution across the full customer lifecycle. This is not a reporting or training-only function. It is a system-builder role accountable for outcomes. 

What You’ll Do

Sales Operations (Revenue Execution Engine)

• Own and optimize the end-to-end sales operating model, including forecasting, pipeline governance, quota deployment, territory design, and capacity modeling.
• Establish and run weekly, monthly, and quarterly operating rhythms (WBRs, MBRs, QBRs) with clear performance inspection and accountability.
• Drive forecast accuracy, pipeline health, deal velocity, and conversion discipline across all sales segments.
• Partner with Finance on revenue forecasting, budget alignment, compensation modeling, and ROI measurement.
• Ensure CRM (Salesforce) accuracy, adoption, data integrity, and reporting standardization.

Sales Enablement (Field Productivity & Consistency)

• Design and execute a scalable sales enablement framework that supports onboarding, role readiness, and continuous performance improvement.
• Own sales methodology adoption (e.g., discovery, qualification, solution design, deal governance) and ensure consistent execution across regions and roles.
• Build and maintain playbooks, sales motions, tools, templates, and best-practice libraries aligned to Sparklight Business products and ICPs.
• Partner with Product and Marketing to ensure launch readiness, clear value messaging, and field adoption for new offers.
• Measure enablement effectiveness using productivity, ramp time, win rates, and quota attainment—not activity alone.

Analytics, Insights & Continuous Improvement

• Develop and maintain executive-level dashboards tracking KPIs such as pipeline coverage, win rates, ARPU, churn risk, attach rates, sales cycle time, and productivity.
• Translate data into actionable insights that drive coaching, prioritization, and resource allocation.
• Identify performance gaps and lead targeted interventions with Sales leadership.
• Champion a culture of inspecting what you expect across the revenue organization.

Cross-Functional Leadership

• Serve as the connective tissue between Sales, Marketing, Product, Implementation, and Customer Care.
• Align sales execution with implementation capacity and customer experience to reduce fallout and improve time-to-revenue.
• Support leadership with board-ready reporting, business reviews, and strategic planning inputs.

Qualifications

• 10+ years of experience in Sales Leadership or Sales Operations, Sales Enablement, RevOps, or Commercial Strategy, preferably in telecom, broadband, technology, or B2B services.
• Proven experience building and operating scalable sales systems in multi-region, multi-product environments.
• Deep expertise in Salesforce, pipeline analytics, forecasting, and performance management.
• Demonstrated ability to influence senior leaders and drive change without formal authority.
• Strong business acumen with the ability to balance growth, efficiency, and customer outcomes.
• Comfortable operating at both strategic and executional levels.

Leadership Profile

• Systems thinker with an execution bias
• Data-driven, disciplined, and outcome-oriented
• Respected partner to Sales leadership—not a policing function
• Comfortable challenging the status quo in service of results
• Builder mindset with high standards and follow-through

Core Competencies 

• Committed: We value each and every customer and work hard to earn their trust, retain their business, and support the communities we serve.
• Helpful: We provide support in ways that are most useful to our customers, addressing their needs with expertise, respect, and empathy.
• Proactive: We anticipate what our customers need and take initiative to make their experience with us seamless, easy, and rewarding.
• Personal: We take the time to understand our customers and tailor our communications and interactions to meet their unique needs and expectations.

Benefits

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:

• Medical, dental, and vision plans – start when you start!
• Life insurance (self, spouse, children)
• Paid time off (vacation, holiday, and personal/sick days)
• 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)
• Group Legal plan with Identity Theft Protection

Additional Perks

• Tuition reimbursement (up to $5,250 on 1st year)
• Annual community support to various organizations across the U.S.
• Associate recognition & awards programs
• Advancement opportunities
• Collaborative work environment
• FREE Cable One services for associates who live in a serviceable area
• Up to $75/mo. cable/internet stipend (Phoenix associates)

Why This Role Matters

Sparklight Business is evolving from a traditional connectivity seller
to a solutions-led, performance-driven organization. This role is
foundational to that transformation—ensuring strategy doesn’t stall
at PowerPoint, but shows up in daily execution, field behavior, and
revenue results.

Our Commitment 

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.  

Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability. 

Pre-hire Processes

Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.

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