Director of Sales & Marketing

Posted Yesterday
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Corral Del Risco, Bahía De Banderas, Nayarit, MEX
In-Office
Senior level
Real Estate • Travel • Hospitality
The Role
Lead integrated commercial strategy for the resort, overseeing Sales and Marketing; align with Revenue Management, PR, and Communications to drive revenue, brand positioning, market share, and profitability. Build partner relationships, execute marketing campaigns, analyze market data, manage budgets, and develop a high-performing commercial team.
Summary Generated by Built In
Company Description

Susurros del Corazón, Auberge Collection, is a vibrant oceanfront enclave set between jungled cliffs and a pristine stretch of shoreline overlooking Bahía de Banderas in Punta de Mita on Mexico’s Pacific Coast. The resort offers 82 ocean-view studios, casitas, and suites, along with 30 two- to five-bedroom casas and oceanfront residences, highlighted by a seven-bedroom signature villa. The resort is home to several dining venues, including Casamilpa, a signature restaurant featuring Mediterranean cuisine with Mexican influences, La Boquita, an open-air taqueria, as well as a pool bar, private cabanas, and captivating epicurean experiences exploring global flavors. ONDA, Wellbeing by Auberge, is a sanctuary where joy fuels wellness, inviting a holistic experience that beckons the rhythmic energy of the waves. Three infinity-edge pools cascading down to the beach and Morritos Kids Club create a haven for relaxation and family memories. An array of unscripted adventures and experiences invite exploration, celebrating Mexico’s rich culture and embodying the playful spirit of a luxuriously relaxed surf retreat in an unspoiled oceanside oasis.

For more information: auberge.com/susurros.

Connect with Susurros del Corazón, Auberge Collection on Instagram @SusurrosAuberge and #AlwaysAuberge.

Job Description

Susurros del Corazón is seeking an experienced and strategic Director of Sales & Marketing to lead the overall commercial strategy for the resort, with direct oversight of Sales and Marketing while partnering closely with Revenue Management, Public Relations, and Communications functions.

This executive leadership role is responsible for developing and executing integrated commercial strategies that maximize revenue performance, strengthen brand positioning, expand market share, and drive long-term profitability across all segments.

The position may be based on property in Punta de Mita, Nayarit, or remotely within Mexico, with regular travel to the resort as required.

  • Develop and execute the resort’s annual and long-term commercial strategy aligned with financial and brand objectives.
  • Lead and integrate Sales and Marketing efforts while collaborating closely with Revenue Management, PR, and Communications teams to ensure alignment across all commercial initiatives.
  • Lead the development and execution of strategic sales plans to achieve and exceed revenue goals.
  • Build and maintain relationships with key luxury travel advisors, agency partners, wholesalers, meeting planners, and industry stakeholders.
  • Oversee the development and execution of integrated marketing campaigns across digital, social, print, partnerships, and experiential platforms.
  • Ensure brand consistency and alignment with Auberge Collection standards and positioning.
  • Partner closely with Revenue Management leadership to support pricing, inventory, segmentation, and distribution strategies that maximize profitability.
  • Analyze market intelligence, pace reports, forecasting, and competitive trends to inform commercial decision-making.
  • Inspire, mentor, and develop a high-performing commercial team while fostering a culture of collaboration, accountability, and innovation.
  • Prepare and manage annual commercial budgets, forecasts, and strategic plans.

Qualifications

The ideal candidate is a dynamic luxury hospitality leader with deep expertise across commercial disciplines and a strong understanding of the Mexican luxury travel market, international feeder markets, and ultra-luxury guest expectations. The successful candidate must possess a strong working knowledge of Revenue Management, Public Relations, and Communications in order to effectively guide and align the resort’s overarching commercial strategy.

  • Minimum 7–10 years of progressive commercial leadership experience within luxury hospitality.
  • Proven experience leading Sales and Marketing functions within a luxury hotel or resort environment.
  • Strong understanding of Revenue Management, Public Relations, and Communications strategies within luxury hospitality.
  • Luxury hospitality experience in Mexico or international luxury leisure destinations strongly preferred.
  • Strong understanding of luxury travel networks, consortia, and international feeder markets.
  • Demonstrated success in driving revenue growth and market positioning within a luxury environment.
  • Exceptional leadership, communication, presentation, and relationship-building skills.
  • Strong analytical and financial acumen with experience interpreting market and performance data.
  • Fluent in English and Spanish, both written and verbal.
  • Experience with hotel systems and commercial platforms including Delphi, CRM systems, revenue management tools, and digital marketing platforms preferred.
  • Ability to travel as needed and maintain strong on-property engagement if remotely based.

Additional Information

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

Skills Required

  • Minimum 7-10 years progressive commercial leadership experience within luxury hospitality
  • Proven experience leading Sales and Marketing functions within a luxury hotel or resort environment
  • Strong working knowledge of Revenue Management, Public Relations, and Communications strategies
  • Luxury hospitality experience in Mexico or international luxury leisure destinations
  • Strong understanding of luxury travel networks, consortia, and international feeder markets
  • Demonstrated success in driving revenue growth and market positioning within a luxury environment
  • Exceptional leadership, communication, presentation, and relationship-building skills
  • Strong analytical and financial acumen with experience interpreting market and performance data
  • Fluent in English and Spanish, both written and verbal
  • Experience with hotel systems and commercial platforms including Delphi, CRM systems, revenue management tools, and digital marketing platforms
  • Ability to travel as needed and maintain strong on-property engagement if remotely based
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The Company
1,100 Employees
Year Founded: 1998

What We Do

Auberge Collection is a portfolio of extraordinary hotels, resorts, safaris, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. Spanning three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

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