Director of Sales & Marketing

At Treetops Resort, every day is an opportunity to create unforgettable experiences. From championship golf and legendary skiing to lodging, dining, and group events, our four-season Northern Michigan destination brings teams together to deliver spectacular guest experiences.

We’re looking for a dynamic, results-driven Director of Sales & Marketing to lead the teams and strategies that bring guests, groups, and new business to Treetops. If you combine commercial vision with hands-on leadership, build lasting relationships, and enjoy turning creative ideas into measurable results, this is an opportunity to make a meaningful impact across the resort.

This key leadership position oversees all sales and marketing activities, with a focus on maximizing revenue from group sales, events, lodging, dining, and recreation.

You’ll lead the resort’s sales and marketing direction, developing a high-performing team and coordinating efforts that strengthen the Treetops brand, increase market share, and deliver on revenue goals.

Responsibilities include:

• Develop and execute comprehensive sales and marketing strategies to achieve revenue goals and increase market share.
• Lead the sales team in identifying and securing group bookings for corporate events, weddings, conferences, and leisure travel.
• Oversee marketing campaigns that elevate the Treetops Resort brand and drive guest engagement across digital, print, and social media platforms.
• Build and maintain strong relationships with key clients, partners, and stakeholders to encourage repeat business and create new opportunities.
• Analyze market trends, competition, and guest feedback to adapt strategies and identify opportunities for growth.
• Prepare and manage departmental budgets, allocating resources effectively and evaluating return on marketing investments.
• Represent Treetops Resort at industry events, trade shows, and networking opportunities.
• Collaborate with resort operations teams to ensure the guest experience delivers on sales and marketing promises.
• Provide leadership, mentorship, and professional development for the sales and marketing team.
• Track sales performance, marketing ROI, and key performance indicators; present clear updates and recommendations to senior leadership.
• Perform other duties as required.

The ideal candidate is equal parts strategic business leader, accomplished sales professional, creative marketer, and inspiring team builder. You know how to connect ambitious revenue goals with thoughtful execution, use data to make sound decisions, and bring people together around a shared vision. You lead with accountability, communicate with confidence, and understand that lasting growth begins with exceptional guest experiences.

Qualifications include:

• Bachelor’s degree in Business, Marketing, Hospitality, or a related field.
• Minimum of five years of experience in a sales and marketing leadership position within the hospitality or resort industry.
• Proven record of achieving sales targets and successfully managing marketing campaigns.
• Strong leadership and team management skills, with the ability to inspire and develop high-performing teams.
• Excellent communication and negotiation skills and the ability to build relationships with diverse stakeholders.
• Proficiency in CRM software, digital marketing platforms, and data analytics tools.
• Strategic mindset and ability to adapt to changing market conditions.
• Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• Enthusiasm for hospitality and commitment to delivering exceptional guest experiences.

Successful candidates will:

• Set a clear direction for sales and marketing, translating resort-wide business goals into focused priorities and actionable plans.
• Lead by example, coach team members, recognize strengths, and hold themselves and others accountable for commitments and results.
• Build strong relationships with clients, community partners, industry contacts, and colleagues across the resort.
• Balance long-term revenue strategy with the day-to-day urgency of group bookings, campaigns, and guest needs.
• Use sales trends, marketing performance, guest feedback, and competitive insights to make informed decisions and adjust course.
• Communicate clearly and consistently with senior leadership, department heads, and the sales and marketing team.
• Encourage creative thinking while maintaining disciplined budgets, realistic timelines, and measurable return on investment.
• Work collaboratively with operations to ensure that promises made to guests can be delivered consistently.
• Remain adaptable through seasonal changes, shifting market conditions, and the varied demands of a four-season resort.
• Take ownership, follow through, and create an environment where teamwork, hospitality, and continuous improvement thrive.

At Treetops Resort, our culture is built around four core values:

• Always Winning with Gritty Teamwork
• Create the Fun
• Do What You Say…and a Little More
• Crisp and Clean

We believe our team members are our greatest asset. Here, you’ll work alongside passionate professionals to shape the future of a premier Northern Michigan four-season destination while helping guests create experiences they’ll remember.

If you’re excited to grow the business, inspire a team, and deliver spectacular experiences, we’d love to meet you.

Come create the fun with us at Treetops Resort.

Treetops Resort is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.