Salary: $110,000 - $125,000 plus commission
Director of Sales & Marketing
Drive occupancy. Build relationships. Create exceptional first impressions.
At Monarch Landing, we believe senior living is about more than a place to live, it’s about creating opportunities for people to thrive. Located on a beautiful 60-acre campus near downtown Naperville, our Life Plan Community offers an engaging lifestyle, a strong sense of community, and a full continuum of care.
Monarch Landing in Naperville is seeking a dynamic Director of Sales & Marketing to lead occupancy growth and elevate our community presence. In this highly visible leadership role, you'll develop and execute sales and marketing strategies, cultivate relationships with prospective residents and referral partners, and guide prospects through their journey from first inquiry to move-in.
This role is ideal for a results-driven sales leader who enjoys blending strategic planning with hands-on relationship building and community engagement.
What You'll Do
Lead Occupancy Growth
- Develop and execute sales strategies to achieve occupancy and revenue goals.
- Conduct personalized community tours and create exceptional prospect experiences.
- Build and maintain a strong pipeline of prospective residents, families, and referral sources.
- Manage the sales process from inquiry through move-in.
- Track performance metrics, including occupancy, lead generation, and conversion rates.
- Maintain accurate prospect data and follow-up activities in Salesforce.
Drive Marketing & Community Outreach
- Create and implement local marketing plans supporting community growth goals.
- Partner with corporate marketing and agency teams on advertising and promotional campaigns.
- Manage digital and print marketing efforts, including website content and online presence.
- Plan and host community events, open houses, and networking opportunities.
- Develop relationships with healthcare providers, referral partners, local businesses, and community organizations.
Collaborate & Lead
- Coach and support sales team members to achieve performance goals.
- Partner closely with the Executive Director and community leadership team.
- Collaborate with regional marketing and sales leaders to ensure best practices and brand consistency.
- Provide market insights and recommendations on pricing, promotions, and service offerings.
Ensure Excellence
- Prepare and present sales and marketing reports.
- Maintain compliance with all regulatory, privacy, and ethical sales standards.
- Support resident satisfaction, safety, and a culture of service excellence.
What You'll Bring
- Bachelor’s degree in business, Marketing, or a related field preferred.
- 5+ years of sales and marketing experience, ideally in senior living, healthcare, hospitality, or a related service industry.
- Demonstrated success achieving and exceeding sales goals.
- Strong relationship-building, presentation, and communication skills.
- Experience managing CRM systems; Salesforce experience preferred.
- Knowledge of digital marketing, lead generation, and sales pipeline management.
- Proficiency with Microsoft Office Suite.
Why Join Us?
You'll have the opportunity to make a meaningful impact by helping seniors and their families find the right community while leading growth initiatives in a collaborative, mission-driven environment.
If you're passionate about sales, relationship building, and helping people make important life decisions, we'd love to hear from you.
Benefits Include:
- Medical, Dental, Vision, and Short-term Disability Insurance – Benefits start on the first of the month following your date of hire!
- Employer-paid Life Insurance
- Employer-paid Long-Term Disability Insurance
- 401(k) with Company Match
- Employee Assistance Program
- Paid Time Off and Paid Holidays
- Resident-run Employee Appreciation Program
- Tuition Reimbursement
- Referral Bonus Program
- Discounted Employee Meals
- Being part of a great team in a fun, engaging work environment!
EEO Employer
Skills Required
- Bachelor's degree in business, marketing, or a related field
- 5+ years of sales and marketing experience, ideally in senior living, healthcare, hospitality, or a related service industry
- Demonstrated success achieving and exceeding sales goals
- Strong relationship-building, presentation, and communication skills
- Experience managing CRM systems
- Knowledge of digital marketing, lead generation, and sales pipeline management
- Proficiency with Microsoft Office Suite
Vi Living Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vi Living and has not been reviewed or approved by Vi Living.
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Healthcare Strength — Medical, dental, and vision coverage is complemented by optional protections such as life, disability, accident/critical illness, and hospital indemnity, plus access to mental‑health resources. Coverage typically begins the first day of the month after hire, reinforcing strong baseline healthcare support.
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Leave & Time Off Breadth — PTO, paid holidays, sick time where applicable, bereavement, jury duty, parental bonding, and caregiving leave create a broad time‑off portfolio. Some locations add paid volunteer time and anniversary holidays, extending flexibility for time away.
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Retirement Support — A 401(k) with company match anchors retirement readiness, supported by tools like FSAs and commuter benefits that aid overall financial planning. Access to a credit union and early wage access provide additional day‑to‑day financial support within the total rewards mix.
Vi Living Insights
What We Do
Vi is dedicated to providing quality environments, services, and programs to enrich the lives of older adults. Our goal is for our residents to continually experience the finest in senior living. Throughout Vi’s history, we have maintained our commitment to not only help seniors live independent lives on their terms, but also provide a nurturing environment for our employees to build fulfilling careers of service and care. Today, we support more than 2,900 employees in our corporate and community offices who are deeply committed to the care of our residents. The future success of Vi depends on maintaining a standard of excellence in all phases of resident services and relations.
Why Work With Us
At Vi, we go beyond words; respect, equity, diversity, and inclusion are the foundations of our culture. We're devoted to fostering an environment where every employee feels a genuine sense of belonging, appreciation, and empowerment.
