Director of Sales & Marketing - Aman Nai Lert Bangkok

Location Overview
Join our team in Aman Nai Lert. Amid the skyscrapers of central Bangkok, Thailand’s first urban Aman hotel and residences will rise from the verdant sanctuary that is Nai Lert Park. Here, history and nature will come together to tell a new Aman story, one entwined with the exceptional legacy of Thailand’s revered Nai Lert family.

Scope of Work:

This role is an integral part of the Aman Nai Lert Bangkok Executive team and is responsible for the creation, development and implementation of the Sales and marketing strategy for the resort. The role oversees all disciplines of Sales & Marketing, A key component will be the maximization of financial performance and achievement of the agreed budget across all revenue generating areas, Room, F&B, Spa and activities for the resort.

Responsibilities and Duties:

Management of the Sales & Marketing Function

• Create the overarching sales and marketing strategy for the resort for all revenue generating departments, Rooms, Spa, F&B

• Develop and implement the Sales & Marketing plan for all above areas

• Prepare the Sales & marketing budget and rooms revenue for the property

• Develop the Sales & Marketing strategy for the Wellness Spa concept and implement this with the regional and global sales teams

• Set annual goals for the Thai sales manager based in Bangkok

• Participate in tradeshows, conventions and promotional events within the hotel and trade related organizations as relevant to the hotel

• Ensure effective relationship management of new and existing accounts

• Development and promotion of Spa strategy for internal and external guests

• Prospect and development of group business (events, wedding and MICE)

• Organization of familiarization trips and site inspections

• Qualify incoming inquiries from key accounts and following up on leads for strong conversion rates

• Develop and strengthen our DMC relationships to ensure increased market share from competitive set

• Food and Beverage marketing/initiatives and partnerships with local market to drive external guest engagement

• Establish and maintain excellent relationships with counterparts at competitor Hotel Sales & Marketing teams that can provide referral business, including Concierge teams.

Reporting

• Tracking of account productivity and preparation of weekly reports

• Respond to Corporate office’s projects and requested reports in due course

Goals and quality standards

• Exceed personal goals as well as department budget on a yearly basis

• Monitor and exceed set Key Performance Indicators

• Maintain and continuously improve product and service quality standards by conducting ongoing evaluations

Budgeting and Property Plan

• Prepare monthly forecasts, departmental budget, and function space yield maximization

• Responsible for developing the annual business and marketing plan for the hotel

• Conduct regular competitive pricing and product offering surveys

Qualifications

• Must have 5+ years’ experience in a similar role within a luxury hospitality environment

• Fluency in English (Additional languages preferred)

• University Degree or equivalent required

• Progressive career path and acknowledged track record within Sales & Marketing in the luxury hospitality field

• Strategic Sales & Marketing expert whose career has had a strong focus in this discipline

• Ability to work with multi culture environment with an engaging personality, should be hands-on, yet strategic and can conduct business at the highest level with senior executives and local dignitaries

• First class presentation and communication skills with a balanced sensitivity to cultural issues

• Demonstrated leadership and organizational skills

• Adaptable & flexible with the capacity to set high goals and standards for an integrated collaborative approach between departments

• Bottom-line oriented with emphasis on quality guest-service and team building