The Director of Sales, III (GSM) sets and executes local and digital strategy to achieve Nexstar’s business goals to grow and engage digital audience across all platforms.
- Knowledge and experience writing for digital and broadcast platforms
- Manage social media accounts
- Responsible for working with the News Director creating and managing internal system processes to keep all digital platforms up-to-date, current and competitive with other local news stations
- Partner with local sales management to achieve revenue targets by capitalizing on alternate revenue streams
- Responsible for the overall management and functionality of the website and all other assigned digital platforms such as mobile, tablet, social and third-party/syndicated
- Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms
- Optimize pages and sections of the website for search engine optimization
- Track monthly analytics including standard web, advertiser, video, mobile and social
- Work closely with all departments (News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs
- Conceptualize and create new content areas on the website and manage others engaged in similar assignments
- Work with site partners and advertisers to create and maintain web content
- Troubleshoot any problems that may develop with the website
- Provide digital training and development for station colleagues
Requirements & Skills:
- Bachelor’s degree in a related field or 3-5 years comprehensive experience in digital media, journalism, broadcast or media sales
- 2 - 5 years of supervisory experience strongly preferred
- Knowledge of online content management systems (CMSs) and HTML
- Knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred
- Ability to multi-task and prioritize in a fast-paced newsroom environment
- Ability to meet deadlines
- Ability to work collaboratively with editorial, sales and marketing leaders
- Strong sense of initiative and focus on continuous learning
- Ability to build strong relationships in the local station, with the corporate team, and with third-party partners
- Demonstrate entrepreneurial abilities with start-up business/project skills strongly preferred
- Knowledge of social media and SEO concepts and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred
- Demonstrate prior success in growing social media audiences and communities (including but not limited to Facebook, Twitter and YouTube)
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
