Director of Sales, Global – Bushnell

The Director of Commercial is responsible for leading Bushnell’s commercial strategy and revenue delivery across priority channels and accounts. This role owns channel strategy, account prioritization, field and rep leadership, sell-in execution, and commercial planning inputs that support profitable growth across the three Bushnell verticals of Hunt, Outdoors, and Precision.

This leader will partner closely with Marketing, Merchandising & Category, Business Operations & Planning, shared Finance, and shared Operations to ensure Bushnell’s market strategy is focused, executable, and aligned to brand priorities.

This is not a traditional sales-only role. The Director of Commercial is expected to help shape where and how Bushnell wins in the market, improve channel focus, strengthen retailer quality, and bring stronger commercial discipline to the business. This is an onsite role located in Bozeman, MT.

Key Responsibilities

• Own Bushnell’s commercial strategy across wholesale, independent, specialty, key accounts, and other priority channels

• Set account and channel priorities aligned to brand and portfolio strategy

• Lead revenue delivery and commercial execution across Hunt, Outdoors, and Precision

• Build and manage sales structure, rep groups, account coverage, and retailer communication rhythm

• Develop annual and quarterly sell-in plans tied to launches, category priorities, and inventory realities

• Partner with Merchandising & Category to shape channel assortment, hero SKU focus, pricing ladders, and promotional guardrails

• Provide commercial inputs into forecasting, demand planning, and S&OP readiness

• Partner with Marketing & Consumer to align launches, trade support, retail storytelling, and channel-specific activation

• Help define the role of DTC and Amazon within Bushnell’s broader channel strategy

• Build retailer relationships that improve focus, placement, and long-term quality of distribution

• Identify where Bushnell should win, where it should maintain, and where it should simplify or exit

• Lead with discipline around revenue quality, not just topline volume

• Serve as a strong cross-functional partner in a collaborative environment with shared services and evolving operating processes

What Success Looks Like

• Clear channel and account priorities across Bushnell’s portfolio

• Stronger alignment between sales, merchandising, marketing, and business planning

• Better launch sell-in quality and retailer readiness

• Improved forecast inputs and commercial visibility

• Healthier revenue mix and cleaner channel focus

• Reduced reactive selling and stronger retailer discipline

• Better connection between Bushnell’s brand direction and in-market execution

Required Experience

• 8–12+ years of sales, commercial, or channel leadership experience in consumer products, outdoor, sporting goods, durable goods, or adjacent categories

• Experience leading account strategy, field teams, rep groups, or multi-channel commercial organizations

• Track record of developing channel strategy and translating it into measurable results

• Experience partnering with merchandising/category and marketing to drive profitable growth

• Strong commercial planning, retailer communication, and execution skills

• Ability to operate effectively in a matrixed environment with shared services and cross-functional partners

• Strong analytical, communication, and leadership skills

• Proven ability to balance short-term revenue needs with longer-term brand and channel health

Preferred Experience

• Outdoor, optics, sporting goods, or enthusiast category experience

• Experience with independent retail, big-box, specialty, and marketplace-informed channel strategy

• Experience in businesses undergoing change, simplification, or readiness for transaction/licensing evolution

• Familiarity with DTC and Amazon as part of a broader channel strategy

• Experience helping improve forecast quality, launch execution, and commercial planning discipline

Leadership Expectations

• Operates with ownership, accountability, and sound judgment

• Brings a clear point of view, not just account updates

• Works cross-functionally and productively with Marketing, Merchandising, Product, Finance, and Operations

• Can help build a tighter, more focused business rather than simply expand activity

• Understands the difference between driving volume and building healthy distribution

What This Role Owns

• Channel strategy

• Account prioritization

• Revenue delivery

• Retail relationships

• Rep and field structure

• Sell-in execution

• Commercial input into planning and forecasting

• Retail and channel readiness for launches

What This Role Does Not Own

• Brand strategy

• Assortment architecture

• Business cadence and planning governance

• Creative development

• Shared demand planning execution

Pay Range:

The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Protected Veteran/Disabled