The Role
The Director of Sales Engineering will build and lead the sales engineering team, translating technical capabilities into business value and supporting sales processes with technical demos and documentation.
Summary Generated by Built In
The Role
Wpromote is seeking a highly skilled and hands-on Sales Engineering Leader to build and scale our sales engineering team. This role is ideal for a technical expert who thrives in fast-paced, consultative sales environments and can operate as both a builder and doer — partnering with sales reps to develop the processes and tools our deals require, and then turning those into processes that a larger team can run at higher scale.
This position will require both strategic leadership and day-to-day execution to translate complex technical capabilities into clear, compelling value for prospects. You’ll help prospects understand the connection between our unique capabilities and achieving their desired business outcomes using our Command of the Message framework, ensuring every pitch and proposal quantifies value in a way that differentiates Wpromote in the market.
This leader will play a critical role in architecting the systems, tools, and processes that support a scalable sales engineering practice — and in time, hire and mentor a high-performing team to drive the next stage of growth.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $135,000- $155,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Building and owning Wpromote’s sales engineering function, starting as a hands-on individual contributor and evolving into a leadership role as the function scales.
- Partnering with sales reps to deliver technical demos, data audits, and solution presentations that clearly articulate Wpromote’s value and capabilities.
- Translating business requirements into measurable capabilities, helping sales teams identify, quantify, and validate client outcomes through Command of the Message methodology.
- Serving as the bridge between Sales, Product, RevOps, and Client Services to ensure alignment on solutions architecture and delivery feasibility.
- Conducting data audits and discovery analyses that connect client challenges to Wpromote’s data tools and analytics frameworks.
- Developing technical documentation, frameworks, and sales enablement materials to support consistent value communication across sales cycles.
- Partnering with the Product and Data teams to surface client feedback and inform platform improvements and roadmap priorities.
- Training and mentoring sales reps on technical discovery and consultative solution design to elevate team capability and confidence.
- Creating scalable templates and repeatable playbooks for sales engineering processes to ensure consistent execution as the function grows.
- Representing Wpromote in client meetings, industry events, and thought leadership forums as a technical and strategic authority.
You Must Have
- 7+ years of experience in technical sales, sales engineering, or solutions consulting — ideally within media, ad tech, data analytics, or marketing technology environments.
- Leadership experience, with demonstrated ability to mentor others and build and manage a high-performing team.
- Experience supporting sales teams in translating client requirements into measurable technical solutions and business outcomes.
- Proven ability to create and deliver technical demonstrations that are accessible to non-technical audiences.
- Exceptional communication, presentation, and facilitation skills with the ability to simplify complex ideas for diverse stakeholders.
- Experience collaborating cross-functionally with product, client service, and operations teams to ensure accurate solution design and delivery alignment.
- Ability to manage multiple priorities and projects in a fast-paced, evolving environment with strong organizational discipline.
- Bachelor’s degree in Engineering, Business, Marketing, or a related field.
- Strong understanding of advertising measurement frameworks such as Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and advanced analytics methodologies.
- Experience applying Command of the Message and/or MEDDIC
- Experience working within a digital marketing agency or consultancy environment.
- Familiarity with marketing data pipelines, clean room integrations, or data visualization tools.
- Understanding of martech and ad tech platforms, including analytics, audience management, and media measurement technologies.
- Prior experience building or scaling a sales engineering or solution architecture function from the ground up.
Nice to Have:
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Top Skills
Data Analytics
Marketing Technology
Sales Engineering
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more.
Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
