Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
INTRODUCTION:
Build and lead a pipeline engine that delivers predictable, scalable opportunity creation while developing the highest-performing Sales Development team in vertical SaaS.
You will own the complete Sales Development system including outbound strategy, inbound qualification, conversion discipline, talent development, and operational rigor while leading and inspiring a team of inbound and outbound sales development reps across the North American market.
WHAT YOU'LL DO:
Pipeline & Revenue Outcomes
Drive significant qualified pipeline generation with consistent quarterly performance
Deliver SQL and opportunity targets that fuel revenue attainment
Maintain disciplined lead response times and outbound execution standards
Ensure 95%+ SLA adherence on MQL follow-up and inbound qualification
Improve MQL → SQL → Opportunity conversion rates quarter-over-quarter
Deliver predictable pipeline coverage (minimum 3x for Sales partners)
Protect opportunity quality while maximizing velocity and conversion
Forecast pipeline contribution with executive-level clarity
Team Leadership & Scale
Build, coach, and retain a team of high-performing SDRs and frontline SDR leaders across North America
Design hiring systems that attract A-players and filter false positives
Implement behavior-based coaching that increases meeting-to-opportunity conversion
Create ramp programs that get new SDRs to productivity in ~90 days
Manage performance with clarity; accelerate top performers, manage underperformers decisively
Develop future Account Executives and Sales Leaders from within
Create a culture of accountability, activity discipline, and growth
Sales Development System Architecture
Own full-funnel prospecting motion: lead → conversation → meeting → SQL → opportunity
Pressure-test pipeline math: reps × activity × connect rate × conversion = opportunity creation
Build inspection cadences that surface pipeline risk early
Institute structured discovery and qualification frameworks (e.g., SPIN, MEDDICC-light)
Design territory, segmentation, and sequencing strategy
Align comp plans to opportunity quality and revenue impact
Optimize outbound, inbound, and account-based motions
Operational Excellence
Maintain CRM hygiene and activity integrity as a leadership discipline
Report pipeline performance with Board-ready precision
Partner cross-functionally with Marketing, Sales, RevOps, and Product
Identify and eliminate friction in handoffs between SDR and AE
Optimize sales engagement tools and sequencing platforms
Build repeatable systems - not heroic prospecting acts
Continuously refine messaging based on market feedback
WHAT YOU'LL NEED:
Required
5+ years in SaaS sales leadership with proven ability to scale revenue
7+ years of experience in SaaS selling and revenue teams
3+ years managing SDR sales teams of 10+ sellers
Track record of consistently exceeding quota (120%+ club membership preferred)
Mastery of SPIN Selling and behavior-based coaching frameworks
Demonstrated ability to build pipeline math models and manage capacity planning with a data-driven mindset with strong analytical rigor
Experience in high-velocity, short-cycle sales (sub-30 day ideal)
Fluency in CRM analytics, funnel metrics, and revenue operations
Excellent communication skills, both verbal and in writing, with fluency in English
Differentiators
Led Sales Development in vertical SaaS or multi-product environments
Built SDR teams from scratch or scaled from early-stage to maturity
Experience in PE-backed or high-growth SaaS companies
Implemented structured qualification frameworks (SPIN)
Experience with account-based prospecting models
Passion for fitness, wellness, or serving entrepreneurs
History of growing SDRs into AE and leadership roles
Culture
Growth Mindset: Coachable, curious, relentless improver
One Team: Ego-free collaborator who elevates Sales and Marketing peers
Best Life: Drives performance sustainably without burnout
Comfortable with accountability, transparency, and direct feedback
Entrepreneurial spirit with institutional discipline
Highly motivated and competitive
Thrives in high-activity, high-expectation environments
Strong attention to detail and impeccable follow-up
Great teamwork skills and sense of humor
HOW YOU'LL BE MEASURED
Quarterly
Qualified pipeline created vs. target
SQL and opportunity creation attainment
MQL → SQL conversion rate
Outbound meeting-to-opportunity conversion
Pipeline coverage ratio for Sales partners (3x minimum)
SLA adherence on inbound follow-up
Team productivity metrics (activity, connects, meetings held)
Annually
Total pipeline contribution to company revenue
Team retention and engagement scores
Forecast accuracy and reporting rigor
Internal promotions (SDR → AE, SDR → Leader)
Improvement in conversion efficiency across funnel stages
Always
Quality of hire
Coaching impact on conversion rates
Pipeline predictability
Cross-functional collaboration effectiveness
Speed and clarity of decision-making
WHAT’S IN IT FOR YOU:
Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
Medical/Dental/Vision coverage
EAP – we get you help when you need it. Period.
Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
And more! – so many benefits we couldn’t even fit them all here!
Please note that the salary information shown below is a general guideline only and based on employees in USA and may be different in other countries. Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations. Our pay range for USA based candidates for this position is $120,000 -- $140,000 USD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible for additional forms of compensation such as bonuses and commissions.
At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.
Learn more at abcfitness.com
#LI-REMOTE
WHAT’S IN IT FOR YOU:
Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
Medical/Dental/Vision coverage
EAP – we get you help when you need it. Period.
Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
And more! – so many benefits we couldn’t even fit them all here!
At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com
#LI-REMOTE
Top Skills
What We Do
At ABC Fitness, we're passionate about fitness. We believe that everyone deserves the opportunity to be their best selves and live their best lives. Our technology solutions are designed to empower fitness businesses and individuals to achieve their goals, whether it's building a stronger community, streamlining operations, or providing personalized training experiences. We're committed to making fitness accessible and enjoyable for everyone.
We believe fitness is a lifestyle for people of every age, every shape, every color, and every gender.
From the inside out, we live our day-to-day life guided by our core values: One Team, Growth Mindset, and Best Life. These values shape our culture, the way we work, and how we interact with each other and our community. We believe in the power of teamwork, continuous learning, and fostering a supportive environment where everyone can thrive.
If you rock your sneakers with confidence and believe in the extraordinary, you’re in the right place.
As One Team, we collaborate and respect each other, fostering a sense of belonging and encouraging individual growth. With a Growth Mindset, we embrace challenges, strive for continuous improvement, and promote smart experiments. Through Best Life, we prioritize the well-being of our team and community, inspiring each other to be our best selves and live our best lives.
Why Work With Us
As One Team, we are committed to creating an inclusive and safe space and fostering an environment where every team member feels like they can bring their whole selves to work. We are dedicated to designing equitable experiences that inspire and activate our growth mindset, so everyone can learn and grow together.
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