MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.
Mission:
Develop and drive MGA’s International business development strategies in support of MGA’s growth objectives for the regions. Develop and implement Key Account, distributer and non-traditional channel sales development strategies that support the attainment of MGA’s retail sales objectives and franchise priorities, and deliver best in class retail solutions for MGA brand across the region.
Role & Responsibilities
- Lead all sales and marketing strategy development and implementation in the region and deliver assigned sales and margin goals
- Manage key distributors and retailer relationships for MGA and position MGA brands as a priority brand with these key partners
- Develop senior level merchant relationships at all key accounts
- Prospect new business as required to attain annual sales goals
- Be the “expert” on the region and proactively sell internal MGA partners on the benefits of meeting the unique product and marketing needs of the market
- Drive and coordinate X-MGA retail synergy to deliver one-voice solutions at assigned accounts across toy sales, licensing team, licensees and promotional partners—ensure local toy distributers and licensing agents are collaborating and delivering total franchise solutions to retail
- Drive operational synergies and best practice across the region
Key Qualifications
- Experienced senior sales manager with proven ability to deliver results and lead a business development team in the Brazil marketplace
- Knowledge and experience working with assigned channels and accounts
- Knowledge of kids, toys and entertainment industry
- Experience dealing with retailers, distributers and licensee at a senior level in the region
- Proven ability to develop channel and Brazilian market specific sales strategies that delver exceptional growth
- Process driven thinker with a strong appreciation for the bigger picture
- Strong quantitative skill set
- Strong computer based skill set across multiple platforms
- Strong verbal and written communication skills
- Organizational savvy a must
- Strong networking capabilities (Relationship building)
- Ability to stay focused in a fast-paced ever-changing work environment
Skills Required
- Experienced senior sales manager with a proven ability to deliver results and lead a business development team in the Brazil marketplace
- Knowledge and experience working with assigned channels and accounts
- Knowledge of the kids, toys, and entertainment industry
- Experience dealing with retailers, distributors, and licensees at a senior level in the region
- Proven ability to develop channel and Brazilian market-specific sales strategies that deliver exceptional growth
- Process-driven thinking and appreciation for the bigger picture
- Strong quantitative skills
- Strong computer-based skills across multiple platforms
- Strong verbal and written communication skills
- Organizational savvy
- Strong networking and relationship-building capabilities
- Ability to stay focused in a fast-paced, ever-changing work environment
What We Do
MGA Entertainment is a privately held toy and entertainment company that develops original and licensed consumer products and entertainment properties. Its portfolio spans toys, games, dolls, apparel, consumer electronics, home décor, and sporting goods, along with movies and television series. Known brands include L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, and MGA’s Miniverse. The company says its mission is to inspire imagination and creativity through innovative play.
