Director of Sales - Backstage

Posted 2 Days Ago
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London, Greater London, England, GBR
Hybrid
Senior level
Music
The Role
Lead revenue and go-to-market for Spotifys SOE B2B SaaS (Backstage Portal and Confidence). Own new business, expansion, and retention targets; build and coach a distributed sales team; define sales strategy for engineering/platform buyers; align with marketing, product, and engineering; establish forecasting, pipeline health, and scalable processes; represent the product externally at events.
Summary Generated by Built In

The Platform team creates the technology that enables Spotify to learn quickly and scale easily, enabling rapid growth in our users and our business around the globe. Spanning many disciplines, we work to make the business work; creating the infrastructure, tooling, frameworks, and capabilities needed to welcome a billion customers.

Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control.

This role leads sales for Shipping Our Expertise (SOE), Spotify's B2B SaaS business built on our platform capabilities. Our flagship products — Backstage Portal and Confidence — are AI-first and built to support both human developers and automated systems. Everything we bring to market is battle-tested at Spotify scale, giving our customers confidence that our solutions work in the most complex R&D environments.

What You'll Do

  • Own revenue targets across new business, expansion, and retention for the SOE product portfolio
  • Lead, coach, and grow a distributed team across Account Executives, Sales Engineers, and Customer Support
  • Define and execute a sales strategy focused on engineering leaders, platform teams, and developer experience buyers
  • Partner closely with Marketing to align on pipeline generation, messaging, and go-to-market strategy
  • Collaborate with Product and Engineering to represent customer needs and influence roadmap priorities
  • Build deep expertise in Backstage Portal and Confidence, translating technical value into clear customer outcomes
  • Tell a compelling story about Spotify’s dogfooding approach and how our products are proven internally at scale
  • Establish strong forecasting discipline and maintain a healthy, predictable pipeline
  • Track and improve key metrics such as pipeline coverage, conversion rates, time to close, and net revenue retention
  • Design scalable sales processes, onboarding programs, and playbooks as the business grows
  • Represent Spotify externally at industry events, conferences, and key customer engagements

Who You Are:

  • You have 8+ years of experience in B2B SaaS sales, including 3+ years leading and developing high-performing teams
  • You are excited about how AI is transforming software development and can connect that shift to real customer value
  • You are comfortable engaging with engineering leaders, CTOs, and platform teams, and build credibility through understanding their challenges
  • You have experience selling to R&D, engineering, or developer experience buyers and understand their decision-making processes
  • You bring experience working alongside Sales Engineering and understand the importance of technical depth in complex sales
  • You have owned or partnered closely with Customer Support or Customer Success and view post-sale health as part of revenue strategy
  • You are data-driven and use metrics to guide forecasting, performance, and decision-making
  • You are able to build structure and process from the ground up without adding unnecessary complexity
  • You thrive in environments where the product is innovative and requires educating the market

Where You'll Be

  • This role is based in London
  • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home

Skills Required

  • 8+ years of experience in B2B SaaS sales
  • 3+ years leading and developing high-performing teams
  • Experience selling to R&D, engineering, or developer experience buyers
  • Experience working alongside Sales Engineering
  • Ownership or close partnership with Customer Support or Customer Success
  • Data-driven with experience using metrics for forecasting and performance
  • Ability to build scalable sales processes, onboarding programs, and playbooks
  • Comfort engaging with engineering leaders, CTOs, and platform teams
  • Based in London (hybrid with some in-person meetings)
  • Excitement about AI transforming software development
  • Experience representing a product externally at industry events and conferences

Spotify Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Spotify and has not been reviewed or approved by Spotify.

  • Flexible Benefits Employees consistently praise the total compensation package beyond base salary, highlighting a mix of RSUs, cash incentives, and stipends alongside core pay. The package is described as flexible and customizable through equity choices (e.g., RSUs, options, cash) that can be tailored for long-term wealth building.
  • Leave & Time Off Breadth Time-off offerings are repeatedly highlighted as substantial, including generous vacation, paid sick days, volunteer time, and flexible holidays. These policies are framed as a meaningful part of the overall rewards experience beyond salary.
  • Healthcare Strength Health coverage is portrayed as comprehensive, spanning medical, dental, vision, life insurance, disability coverage, and mental health support. Additional employer contributions to HSAs are cited as strengthening the overall health and wellness value proposition.

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The Company
HQ: Stockholm
9,574 Employees
Year Founded: 2006

What We Do

Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience.

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