Position: Director of Sales and Marketing
Location: Plymouth, MN
Compensation: $90,000-95,000, depending on qualifications, with additional incentive commission and performance-based bonus potential
Who We Are
Join a team that’s redefining senior living at Trillium Woods in Plymouth, MN. Set on 46 beautiful acres, our Life Plan Community offers a supportive, team-oriented environment where your work truly makes a difference. We’re proud to provide exceptional care and services across independent living, memory care, skilled nursing, and rehabilitation—and we’re growing! With new residences and assisted living launched last fall, it’s a great time to be part of something meaningful. At Trillium Woods, you’ll find purpose, professional development, and a workplace culture that values you!
What We Offer:
- Medical, dental, and vision insurance
- Life insurance
- AD&D insurance
- Long-term disability insurance
- 401(k) with company match
- Generous PTO and paid holidays
- Employee assistance program
- Daily Pay – Work today, get paid today (optional)
An exceptional work environment that is both engaging and fun
Trillium Woods is recruiting for a hospitality focused Director of Sales and Marketing to join our team! This position is responsible for developing and implementing marketing and sales program to ensure maximum occupancy and revenue levels are achieved for the Community.
Primary Responsibilities:
- Develop and implement comprehensive sales plans to achieve and maintain occupancy goals while also achieving strong budget performance
- Oversee the entire sales process from inquiry to move-in, ensuring a smooth transition for new residents. Ensure back-up plans are in place to properly handle inquiries/tours at all times.
- Partner with the management team to align sales and marketing efforts with operational goals, developing and implementing strategies for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
- Community Events
- Educational Seminars
- Professional Networking
- Advertising
- Public Relations
- Achieve, track and report on LCS KPI metrics including occupancy, lead generation, conversion rates etc.
- Maintain accurate and timely data entry in CRM ensuring “next steps” are scheduled to maintain constant contact.
- Collaborate with the LCS marketing team and agency partners to execute advertising and promotional strategies including digital marketing, social media and the community’s website.
Lead a team of sales professionals, which includes providing ongoing coaching, training and mentoring on best practices and community standards.
Qualifications:
- Bachelor’s degree with emphasis in marketing/sales preferred.
- Minimum five (5) years’ experience in marketing and sales. Knowledge of senior living industry preferred.
- Experience with CRM platforms, such as SalesForce.
- 3-5 years of demonstrated leadership experience with the ability to guide, motivate, and develop high-performing teams.
- Strong interpersonal, presentation, and communication skills, with the ability to quickly build rapport and trust.
- Results-driven mindset with a competitive spirit and a strong desire to exceed goals.
- Highly organized with the ability to manage multiple priorities in a fast-paced, dynamic environment.
- Professional presence with strong problem-solving and decision-making abilities.
Proven ability to connect with diverse audiences and deliver an exceptional customer experience.
All new hires must be able to pass our preemployment screening process, which includes a fitness for duty physical, criminal background check, drug test and employment references as required by a licensed residential care facility. Some of the roles in our community also require that we ask about your vaccination status.
EEO Employer
Skills Required
- Minimum five (5) years experience in marketing and sales
- 3-5 years of demonstrated leadership experience guiding and developing teams
- Experience with CRM platforms such as SalesForce
- Strong interpersonal, presentation, and communication skills
- Results-driven mindset with desire to exceed goals
- Highly organized with ability to manage multiple priorities in a fast-paced environment
- Professional presence with strong problem-solving and decision-making abilities
- Proven ability to connect with diverse audiences and deliver exceptional customer experience
- Bachelor's degree with emphasis in marketing/sales
- Knowledge of senior living industry
- Ability to pass preemployment screening (physical, criminal background check, drug test, references)
Vi Living Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vi Living and has not been reviewed or approved by Vi Living.
-
Healthcare Strength — Medical, dental, and vision coverage is complemented by optional protections such as life, disability, accident/critical illness, and hospital indemnity, plus access to mental‑health resources. Coverage typically begins the first day of the month after hire, reinforcing strong baseline healthcare support.
-
Leave & Time Off Breadth — PTO, paid holidays, sick time where applicable, bereavement, jury duty, parental bonding, and caregiving leave create a broad time‑off portfolio. Some locations add paid volunteer time and anniversary holidays, extending flexibility for time away.
-
Retirement Support — A 401(k) with company match anchors retirement readiness, supported by tools like FSAs and commuter benefits that aid overall financial planning. Access to a credit union and early wage access provide additional day‑to‑day financial support within the total rewards mix.
Vi Living Insights
What We Do
Vi is dedicated to providing quality environments, services, and programs to enrich the lives of older adults. Our goal is for our residents to continually experience the finest in senior living. Throughout Vi’s history, we have maintained our commitment to not only help seniors live independent lives on their terms, but also provide a nurturing environment for our employees to build fulfilling careers of service and care. Today, we support more than 2,900 employees in our corporate and community offices who are deeply committed to the care of our residents. The future success of Vi depends on maintaining a standard of excellence in all phases of resident services and relations.
Why Work With Us
At Vi, we go beyond words; respect, equity, diversity, and inclusion are the foundations of our culture. We're devoted to fostering an environment where every employee feels a genuine sense of belonging, appreciation, and empowerment.
