Director of Sales and Marketing – Assisted Living
Spring Oak Senior Living is seeking an experienced and relationship-driven Director of Sales and Marketing to lead sales, business development, and occupancy growth at our assisted living and memory care community.
Internally titled Director of Community Relations, this is a hands-on senior living sales role responsible for generating leads, building referral relationships, conducting tours, and guiding prospective residents and families from their initial inquiry through move-in.
Spring Oak has been recognized as a Great Place to Work. Our motto, “Welcome to the Family,” reflects the warm and supportive environment we create for our residents, families, and team members.
Reports to: Executive Director, with coaching and support from Regional Sales Leadership
Responsibilities
- Drive census growth and achieve community occupancy, move-in, and sales goals
- Manage the full senior living sales process from initial inquiry through deposit and move-in
- Respond promptly to leads and maintain consistent, personalized follow-up with prospective residents and families
- Conduct community tours, discovery meetings, and sales presentations
- Generate leads through business development, networking, community outreach, and referral development
- Build strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, home care agencies, hospice providers, and other healthcare professionals
- Maintain accurate lead, referral, tour, follow-up, and move-in activity in the CRM
- Monitor conversion rates, lead sources, competitors, market trends, and other sales KPIs
- Partner with clinical and operational teams to evaluate prospective residents and coordinate a smooth move-in experience
- Represent the community at professional networking events, outreach visits, open houses, and local community events
Qualifications:
- At least three years of successful senior living sales or closely related healthcare sales experience
- Experience in assisted living, independent living, memory care, skilled nursing, rehabilitation, home care, hospice, or healthcare referral sales
- Proven success in lead generation, referral development, closing sales, increasing census, and meeting occupancy goals
- Strong communication, presentation, relationship-building, and follow-up skills
- Compassionate and professional approach when working with seniors and their families
- Organized, motivated, responsive, and comfortable managing multiple prospects throughout the sales cycle
- Experience using a senior living CRM and Microsoft Office or similar programs
- Bachelor’s degree preferred but not required
- Ability to travel locally and occasionally work evenings or weekends for tours, outreach, and community events
Benefits
- Competitive base salary
- Commission on every move-in
- Quarterly performance bonuses
- Paid time off, Medical, dental
- Support from experienced regional and corporate leadership
- Collaborative, family-oriented work environment
Join a growing senior living organization where your relationships, sales skills, and results will be recognized and rewarded.
Skills Required
- At least three years of successful senior living sales or closely related healthcare sales experience
- Experience in assisted living, independent living, memory care, skilled nursing, rehabilitation, home care, hospice, or healthcare referral sales
- Proven success in lead generation, referral development, closing sales, increasing census, and meeting occupancy goals
- Strong communication, presentation, relationship-building, and follow-up skills
- Compassionate and professional approach when working with seniors and their families
- Organized, motivated, responsive, and comfortable managing multiple prospects throughout the sales cycle
- Experience using a senior living CRM and Microsoft Office or similar programs
- Bachelor's degree
- Ability to travel locally and occasionally work evenings or weekends for tours, outreach, and community events
What We Do
Spring Oak Senior Living is a family-owned and operated organization that provides a range of senior care services, including assisted living, memory care, independent living, and short-term stays. Their mission focuses on celebrating life and wellness by offering physical, social, and emotional support through warm relationships and genuine care for every resident across their various communities.
