Director of Sales and Marketing

Posted 6 Days Ago
Be an Early Applicant
Portland, OR, USA
In-Office
Senior level
Design • Hospitality
The Role
Lead and execute sales and marketing strategies to drive hotel revenue and market share. Oversee sales, account management, collaboration with revenue management and operations, recruit and develop the sales team, build client and community relationships, and represent the hotel at industry events to generate bookings and brand awareness.
Summary Generated by Built In

The Heathman Hotel is where Portland’s cultural legacy meets timeless hospitality. Since 1927, it has stood as a gathering place for artists, writers, performers, and travelers drawn to the creative spirit of the city. Rooted in history yet thoughtfully evolved for the modern guest, The Heathman blends classic elegance with contemporary comfort in the heart of downtown Portland.



The Director of Sales and Marketing is a strategic and hands-on leader responsible for driving revenue growth, market share, and brand positioning for the hotel.  This role requires a strategic thinker with exceptional leadership skills and a proven track record of achieving sales targets in the hospitality industry. You will oversee all sales and marketing activities, develop and implement effective strategies, and lead a dynamic team to deliver exceptional results.  

Requested Tasks

  • Develop and execute comprehensive sales and marketing strategies aligned with revenue goals
  • Identify new business opportunities across corporate, group, and leisure segments
  • Analyze market trends, competitive set, and demand drivers to inform strategy
  • Drive top-line revenue through proactive sales efforts and strong account management
  • Collaborate with Revenue Management to optimize pricing, inventory, and forecasting
  • Lead weekly sales strategy and pipeline meetings
  • Recruit, develop, and inspire a high-performing sales team
  • Build and maintain strong relationships with key clients, partners, and community stakeholders
  • Represent the hotel at industry events, networking functions, and trade shows
  • Ensure exceptional service delivery from prospecting through post-event follow-up
  • Partner with Marketing to drive brand awareness and lead generation
  • Work closely with Operations to ensure seamless execution of group and event business
  • Support budgeting, forecasting, and financial planning processes

Requested Capabilities

  • 5–8+ years of progressive hotel sales leadership experience (luxury or lifestyle preferred)
  • Proven track record of achieving and exceeding revenue targets
  • Strong knowledge of the Houston market and key demand drivers
  • Exceptional leadership, communication, and negotiation skills
  • Experience with CRM systems, sales analytics, and revenue strategy tools
  • Ability to think strategically while executing tactically


As part of the Makeready collection, we proudly offer a variety of thoughtful benefits and perks for eligible team members, including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company-matched dependent care & 401k, student loan repayment program, and a wide range of additional ancillary benefits. The health, happiness and well-being of our team is our top priority. 

We take pride in our Guiding Principles to help define how we successfully work together. We follow them not out of duty but live by them instinctively.


Makeready LLC and its affiliated entities are proud to encourage and support an environment where everyone can be a successful team member as their true independent self. We are an equal opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities, and job performance.

Skills Required

  • 5-8+ years of progressive hotel sales leadership experience
  • Proven track record of achieving and exceeding revenue targets
  • Strong knowledge of the Houston market and key demand drivers
  • Exceptional leadership, communication, and negotiation skills
  • Experience with CRM systems, sales analytics, and revenue strategy tools
  • Luxury or lifestyle hotel experience
  • Ability to think strategically while executing tactically
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The Company
HQ: Dallas, Texas
258 Employees
Year Founded: 2015

What We Do

Makeready is a place maker, a company specializing in branding, design, & operations of hotels, restaurants, retail, & other experiential platforms. At its core, hospitality is about sharing. It is the act of opening one’s doors, asking others to come in, and showing them kindness and respect. We believe that our preparation gives us the opportunity to make a difference in a guest’s stay. Through careful preparation we lay the groundwork for a guest’s experience, and in dedication to thoughtful execution we strive to bring it home. We are committed to creating unique experiences where all feel welcome, cared for, and ultimately valued. Because in this we have the greatest opportunity to have a positive impact on the world around us—starting with the person in front of us.

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