Director, B2B Product Marketing

Job Description:

ABOUT US

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

ABOUT THE TEAM

As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our three core businesses: Risk & Compliance, Dow Jones Newswires, and Factiva. The team runs a client centric strategy focused on industries and accounts developing and activating campaigns that drive awareness, build our reputation and deepen relationships in select industries and accounts.

ABOUT THE ROLE

The Dow Jones B2B Enterprise Marketing team is hiring! We’re looking for a collaborative and results-driven Director to lead Product Marketing for our Risk & Compliance business.

In this Product Marketing Director role you’ll be responsible for development and execution of the global marketing strategy for the Risk & Compliance business. Working in tandem with key stakeholders on the product, proposition, and sales teams, you’ll create marketing plans and implement strategies to drive accelerated growth and support retention efforts. You’ll work closely with the B2B marketing team to execute product awareness campaigns and industry marketing efforts. 

This role is based in-person in New York, reporting to the VP of B2B Product Marketing. Three days a week in our midtown Manhattan office is required.

YOU WILL

• Collaborate cross-functionally with Marketing, Sales, Product, and the Business Proposition team to help craft a comprehensive marketing strategy that drives brand awareness, enhances reputation, strengthens customer relationships, and boosts retention across key business segments for the Risk & Compliance business.

• Lead segmentation, messaging, and value proposition development for Risk & Compliance products, including newly launched products, such as Dow Jones Risk Journal, ensuring clear, compelling communication tailored to target audiences.

• Design and execute product-specific campaigns that directly align with business goals, while effectively communicating campaign plans, progress, and results to key stakeholders and leadership, ensuring marketing initiatives are closely tied to revenue growth targets.

YOU HAVE

• The willingness to work in our midtown Manhattan office 3 days each week

• At least 12 years of progressively responsible marketing experience including the development and execution of full funnel marketing plans / strategies, ideally within the B2B space 

• Experience designing product-specific marketing campaigns

• Experience segmenting leads and using data to inform decisions

• Project management experience with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business, and adhere to tight deadlines in a fast-paced environment

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus

• Risk and Compliance experience preferred

• Experience effectively working in a matrixed company model

• Strong collaboration and influencing skills

#LI-HYBRID

OUR BENEFITS

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at [email protected]. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $175,000 - $215,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..