Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.
About the Role
We’re looking for a dynamic and strategic B2B marketing leader to join our team as Director of Revenue Marketing. In this role, you will drive alignment between marketing and sales to fuel revenue growth by attracting new clients and expanding relationships with existing ones. You will lead a team focused on demand generation, field and product marketing, and campaign strategy and execution—anchored in measurable impact and tight sales collaboration.
What You’ll Do
- Develop and execute revenue-focused marketing strategies aligned with sales
priorities and corporate growth goals. - Build and optimize multi-channel campaigns, including ABM, to generate and
nurture high-quality leads from prospective clients. - Partner with sales leadership to increase share-of-wallet from existing
accounts through targeted marketing plays - Own the end-to-end strategy and execution of marketing campaigns in
collaboration with MarComm and Sales teams. - Leverage digital, social, events, email, and content channels to drive pipeline
development and client engagement. - Track, analyze, and optimize campaign performance across the funnel for
maximum ROI. - Lead the development of annual Sales Kick Off agenda and content
- Foster a high-performing, future-ready team by actively supporting employee
development, upskilling, and career growth, while championing the adoption of
new tools and technologies that enhance team efficiency, collaboration, and
marketing effectiveness.
Basic Qualifications
- 8+ years in B2B marketing, with 5+ in a revenue marketing, demand gen, or
integrated marketing leadership role. - Proven experience aligning marketing with sales to drive pipeline and revenue
growth. - Strong track record of building and scaling multi-channel campaigns that
generate measurable business outcomes. - Expertise in event marketing, product marketing, and field/partner marketing
strategies. - Data-driven mindset with strong knowledge of marketing automation, CRM
systems (e.g., Salesforce), and analytics tools. - Excellent leadership, communication, and project management skills.
Preferred Qualifications
- Education: College/University degree preferred.
Location: Hopkins, MN
The hiring base salary range for this position is $124,600 - $171,400 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.
What’s in it for You
• A culture of innovation, empowerment, decision-making, and accountability
• Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness
• Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)
Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.
Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to [email protected] or call (800) 665-9744.
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Top Skills
What We Do
Element Fleet Management (TSX: EFN) is the leading global fleet management company, providing world-class management services and financing for commercial vehicle and equipment fleets. Our suite of fleet management services span the total fleet lifecycle, from acquisition and financing to program management and remarketing – helping customers optimize performance and improve productivity.
