Director, Retailer Marketing (Display)

Position Summary

Responsible for creating, building and managing marketing for the Samsung.com B2B/B2C businesses and Retailer marketing for B2C monitors. This position will contribute to the strategic direction of the category and P&L growth by developing new GTM and promotions with the product teams, delivering a best-in-class digital customer experience, and scaling D2C channel within Samsung and with retailers. Key areas of responsibility include: D2C marketing strategy, on-site merchandising and digital experience optimization for a best-in-class shopping experience, executing cross-channel marketing campaigns, identifying and driving operational efficiencies, and team management.

Role and Responsibilities

Role & Responsibilities

• Build and manage the business across categories for Display products on Samsung.com and retailers by executing plans developed with the product teams for top line growth, execute promotional and marketing plans and work with internal / external / HQ stakeholders.
• Partner with internal stakeholders across product management, merchandising, marketing, e-commerce, operations, analytics, and customer service to create a best-in-class shopping experience for the Display business. Optimize and remove purchase barriers to create a customer-centric shopping experience.
• Develop data-driven perspectives on end-to-end marketing, from upper-funnel marketing and merchandising, to on-site path-to-purchase and experience, through conversion, fulfillment, and customer service. Identify areas of opportunity and work cross-functionally to drive operational efficiencies. Manage the development of the team’s monthly reporting to share with leadership and cross-functional teams.
• Innovate: Think outside the box, leverage data, and build insights to create business cases and marketing programs that drive business growth. Develop functional capabilities to test, learn, and iterate to accelerate category growth.
• Other duties as assigned.

Knowledge, Skills, and Abilities

• Passionate business contributor who can see the big picture and be a world-class operator. You can flawlessly execute and have a relentless focus on driving results – short-term and long-term.
• Data-driven, customer-centric storyteller who is passionate about leveraging insights to make recommendations and drive change. You always think about the customer first and are persistent in the pursuit of improving their experience.
• Digitally savvy and passionate about the intersection of technology and business products. You have a relentless focus on optimization and improvement, and always approach business challenges thinking, ‘is there a better way’?
• Collaborative, team builder with high organizational EQ who can work cross-functionally and can quickly develop relationships with internal and external stakeholders, as well as coach and improve skillsets of team members

Skills and Qualifications

Minimum Qualifications

• 12+ years of experience in Product/Trade/Category Marketing for technology.
• Extensive experience implementing marketing campaigns for D2C and retailers.
• Knowledge of eCommerce and retailer business practices and operations, including Amazon. Experience managing or working on UI/UX enhancements is a plus.
• Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations.
• Strong analytical, data-driven problem-solving and decision-making skills.
• Ability to work under pressure and fast deadlines, and ability to manage multiple projects and prioritize.
• Entrepreneurial spirit and excellent communication skills (verbal and written).
• Experience with Tableau is a plus.
• Bachelor’s degree required; MBA a plus.

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

NEW JERSEY STATE ONLY

The salary range for this role is expected to be between $195,000 and $225,000.  Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.