Director of Retail Brand Marketing
Position Overview:
Brilliant Earth is searching for a Director of Retail Brand Marketing to lead and execute the retail brand experience within its approximately 40 showroom locations across the United States. The ideal candidate has demonstrated experience as a strategic retail marketing leader who has conceived, executed, and maintained elevated brand experiences for premium consumer brands. With a strong presence in both physical retail showrooms and e-commerce, Brilliant Earth aims to create an elevated, premium Brand experience across all consumer touchpoints. We are seeking a seasoned and innovative Retail Brand Marketer to bring the Brilliant Earth brand to life across our physical showroom experiences.
As the Director of Retail Brand Marketing, you will play a pivotal role in shaping and driving the retail brand strategy across all touchpoints, ensuring a seamless and compelling customer journey. This leadership position requires a visionary marketer with a deep understanding of both traditional and digital retail landscapes, a passion for the jewelry industry, and a proven track record of successfully leading and executing brand marketing initiatives. Additionally, you will serve as a critical team member in the development of new showrooms, contributing your expertise to create immersive and elevated brand experiences.
Responsibilities:
- Develop and articulate a comprehensive retail brand marketing strategy aligned with overall business and brand objectives.
- Lead the integration of retail brand marketing initiatives across physical stores, e-commerce, and other emerging channels.
- Provide strategic direction to cross-functional teams to ensure a cohesive and consistent brand experience across all showroom formats.
- Collaborate with key stakeholders to create a unified brand presence that maximizes customer experience and loyalty.
- Serve as a critical team member in the development of new showrooms, ensuring the retail brand experience is seamlessly integrated into the showroom design and customer journey.
- Collaborate with cross-functional teams to bring the brand to life in physical spaces, optimizing design, layout, visual merchandising, and overall consumer experience.
- Oversee the development and execution of integrated marketing campaigns that drive traffic, sales, and brand affinity.
- Serve as a critical member of the Brand leadership team in defining and communicating the brand positioning, ensuring it resonates with our target audience and reflects the brand's unique value proposition.
- Partner with the Vice President, Integrated Marketing to craft compelling and effective messaging that differentiates the brand and drives customer engagement.
- Foster a culture of creativity, innovation, and accountability within the marketing department.
- Develop and manage the retail brand marketing budget, ensuring optimal allocation of resources for maximum impact.
Qualifications:
- 10+ years of experience in retail brand marketing with a D2C brand, luxury/considered purchase and omnichannel experience preferred.
- Proven track record of developing and leading retail executions at scale.
- Robust leadership skills with the ability to inspire and guide cross-functional teams.
- Exceptional strategic thinking, problem-solving, and analytical skills.
- Excellent communication and collaboration abilities.
- Ability to effectively balance multiple projects simultaneously and maintain a high level of adaptability, organization and attention to detail in a fast-paced environment.
- Understanding and acceptance of diversity, equity, inclusion and workplace belonging concepts.
- Interest in socially and environmentally responsible organizations and products
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
- Ability to travel 25% of the time
More About Us:
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What We Do
In 2005, we launched Brilliant Earth to raise the standards in the jewelry industry while creating beautiful fine jewelry that is different in every way – how it’s made, how it’s sold, how it’s sourced and crafted, and how it gives back. As a result, we go beyond current industry practices for sourcing, use recycled precious metals to minimize our environmental footprint, and support environmental and social causes through our giving back initiatives. Or Mission is to cultivate a more transparent, sustainable, compassionate, and inclusive jewelry industry. Our Mission and ESG Goals are underpinned by our foundational pillars: We believe that demonstrating transparency, through ethical business practices and governance, and enforcing rigorous protocols for sourcing environmentally and socially responsible materials are key to driving change in our industry. Our products are designed to be loved for generations, and we seek to reduce our environmental footprint by keeping our jewelry circular and embedding environmental sustainability throughout our operations and value chain. We seek ways to create lasting impact, not just in our own value chain and customer communities but also across artisanal small scale mining communities where gemstones and precious metals are sourced. We are committed to creating a representative jewelry industry through our unique products and inclusive experiences for customers, and through a company culture that emphasizes equitable recruiting practices and invests in our diverse employee base.
Why Work With Us
Our Mission is to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. Since our founding in 2005, this Mission has been at the core of everything we do. Our community of collaboration, respect and encouragement welcomes hard working team players who are ready to make an impact and grow with us.
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