Director of Research

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

KARE-TV is seeking a Research Director to provide strategic support for our sales team in Minneapolis and sister stations throughout the Midwest. This position is responsible for estimating and maintaining programming for multiple stations, analyzing audience and marketplace data, and identifying trends across both linear and streaming platforms. The overall objective for the position is to provide stations with the insights, tools, and strategic guidance necessary to maximize inventory, grow revenue, and better serve advertisers in a rapidly evolving media landscape.
Responsibilities:
•    Creation and maintenance of program estimates across multiple stations and platforms
•    Management of research systems including Wide Orbit Media Sales and audience measurement platforms
•    Analysis of audience trends across linear television, streaming, and digital consumption habits
•    Support sales leadership and account executives with data-driven insights, presentations, and marketplace intelligence
•    Assist in the development of sales strategies tied to streaming growth, sponsorship opportunities, sports programming, and multiplatform campaigns
•    Provide qualitative and quantitative research support for advertisers, agencies, and internal stakeholders
•    Develop clear, concise reports that translate audience data into actionable business insights
•    Monitor competitive trends, viewing behaviors, and emerging industry shifts that may impact revenue opportunities
•    Maintain sports and special event calendars, including audience estimates and revenue support materials
•    Partner with station leadership to identify opportunities for audience growth and monetization across all platforms
•    Help educate teams on evolving audience measurement methodologies and changing consumer viewing habits
Requirements:
•    Strong understanding of audience measurement data including comScore and/or Nielsen
•    Working knowledge of research and sales systems including Wide Orbit Media Sales, comScore TV, Nielsen, or similar software
•    Understanding of streaming, digital audience measurement, and multiplatform advertising trends
•    Strong analytical, organizational, and problem-solving skills with advanced proficiency in Excel and presentation tools
•    Ability to analyze data from a variety of sources and communicate insights in a clear and compelling manner
•    Comfortable working in a fast-paced, collaborative environment with multiple deadlines and priorities
•    Strong communication skills and an ability to support both sales and content teams with actionable insights
•    A passion for media, audience behavior, and the evolving television and streaming landscape
•    Positive attitude, curiosity, and a solutions-oriented mindset are highly desirable

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected] 

Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.