Director, Relationship Marketing Strategy

Job Description:

Merkle is a global performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. Some of their esteemed brand relationships include Citibank, EmblemHealth, Dell, AARP, AT&T, Target, L’Oréal, Universal Orlando Resorts and the American Cancer Society.

As Director, Relationship Marketing Strategy you will report into the Senior Director, Relationship Marketing Strategy and join a team of experienced marketers who focus on helping Merkle clients achieve their business goals. 

For this remote opportunity, you will be a key member of our client account team and will ensure that the programs we execute are based on a deep understanding of our client’s business and strategic objectives.  You’ll appreciate the importance of strong relationships and become a trusted advisor to the client and Merkle account team. You will be a person who thrives in both analytic as well as creative thinking and will be nimble in solving for client problems.  As a leader your skills and passion for communicating strategy will get others to believe in the ideas that you present and follow that belief through to execution. 

At Merkle “Strategy” means a key idea that is informed, executable and provides results.  Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve our client objective.  As a Director in the Relationship Marketing Strategy team you will demonstrate experience in planning across media and channels, development and management of campaigns that generate measurable ROI and have the ability to work across many of our core vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech) 

To be successful in this role you’ll have a passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. You can identify business growth opportunities and develop strategic recommendations to support the growth of client relationships. 

Key Responsibilities:

• Lead the building, development, and delivery of strategic omni-channel marketing plans. 
• Be a subject matter expert and translate new technology - particularly in the areas of digital marketing and CRM - into new marketing ideas for the client. 
• Show a strong understanding of differences in marketing to customers in different verticals and environments. 
• Develop trusted, long-term relationships with key client contacts and executives. 
• Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking. 
• Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans 
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business. 

Qualifications:

• Bachelor’s Degree required.
• 8+ years of experience in data driven marketing – specifically CRM, email, online/offline media
• 5+ years working in an agency or consulting firm. 
• Experience developing solutions to support the sale of new services to clients. 
• Hands-on skills using data and research to drive decisions –proficiency in Excel and research tools. 
• Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint. 
• Attention to detail and the ability to incorporate internal and external
• feedback on an iterative basis. 
• Superior multi-tasking, networking, time management and inter-personal skills. 
• Self-starter high intellectual curiosity, drive, determination, and persuasion skills. 
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude. 
• Average 20%-30% travel (contingent on comfort level of client)  

The annual salary range for this position is $113,000-$182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Applications are being accepted on an ongoing basis.

#LI-MERKLE #LI-CP1 #LI-REMOTE

Location:

USA - Remote - Maryland

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent