Director, Regional Marketing Lead (East Region)

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Hiring Remotely in Eastfield, MD, USA
In-Office or Remote
196K-242K Annually
Senior level
Biotech
The Role
Leads regional commercialization and medical engagement for darovasertib in uveal melanoma. Builds relationships with oncology thought leaders, investigators, and academic and community centers; gathers marketplace insights; supports launch planning, segmentation, targeting, messaging, peer-to-peer education, advisory boards, congresses, and regional marketing programs. Collaborates with Marketing, Medical Affairs, Sales, Value & Access, Training, and Commercial Operations while managing budgets, vendors, compliance, and extensive travel across the East Region.
Summary Generated by Built In
Non-Solicitation Policy and Notice to Agencies and Recruiters:

IDEAYA's Non-Solicitation Policy strictly prohibits agencies and recruiters from any contact and communication with IDEAYA employees, managers, and leaders to submit unsolicited candidate resumes and/or to solicit business partnerships.  Submission of unsolicited candidate resumes by agencies or recruiters with or without a contract in place with IDEAYA Biosciences Inc. will not create any implied obligation.  Failure to comply with this policy will result in disqualification from current and future business opportunities with IDEAYA Biosciences.  All recruiting and talent agency decisions are strictly managed by the internal IDEAYA Human Resources function.  All communication by external agencies and recruiters must be directed to [email protected].  We ask that you only email your interest once.

Job Summary

About IDEAYA Biosciences:
IDEAYA is a precision medicine oncology company committed to the discovery, development, and commercialization of transformative therapies for cancer. Our approach integrates expertise in small-molecule drug discovery, structural biology and bioinformatics with robust internal capabilities in identifying and validating translational biomarkers to develop tailored, potentially first-in-class targeted therapies aligned to the genetic drivers of disease. We have built a deep pipeline of product candidates focused on synthetic lethality and antibody-drug conjugates, or ADCs, for molecularly defined solid tumor indications. Our mission is to bring forth the next wave of precision oncology therapies that are more selective, more effective, and deeply personalized with the goal of altering the course of disease and improving clinical outcomes for patients with cancer.
When you're at IDEAYA, you will be in the midst of brilliant minds working on precision medicine therapies to help cancer patients. We are passionate and committed about being on the forefront of oncology medicine, which means we all have a high internal drive that is at the very core of every person at IDEAYA. We are inquisitive, ask deep questions, and are data-driven innovators who like to collaborate and use team work to move science forward. For more information, please see www.ideayabio.com.
Location: Field-based – East Region, USA (States eligible: AL, AK, CT, DE, FL, GA, IL, IN, IA, KY, LA, ME, MD, MA, MI, MS, MO, NH, NJ, NY, NC, OH, PA, RI, SC, TN, VT, VA, DC, WV)

Position Summary:
IDEAYA Biosciences is seeking a highly strategic, scientifically credible, entrepreneurial, collaborative Regional Marketing Lead (RML) to support the successful commercialization and medical engagement strategy of darovasertib in metastatic Uveal Melanoma and future indications. Reporting into Commercial Strategy & Marketing, this field-based role will serve as a key commercial engagement partner responsible for developing relationships with priority thought leaders & academic centers, gathering actionable marketplace insights, supporting peer-to-peer education, and helping shape launch strategy in partnership with Marketing, Medical Affairs, Sales, Value & Access, and other cross-functional teams.
The RML will play a critical role in helping IDEAYA transition to a commercial-stage organization by strengthening scientific engagement, supporting launch readiness activities, and building meaningful relationships with key stakeholders across academic and community oncology settings. The ideal candidate combines deep oncology commercialization experience with strong scientific acumen, rare disease expertise, and a passion for improving outcomes for people living with cancer.
Reporting to: Vice President, Marketing and Commercial Strategy

Job Description

What you’ll do:

Thought Leader Engagement & Strategic Partnership

  • Develop and maintain strategic relationships with key academic and community thought leaders within assigned geography
  • Identify emerging thought leaders and evolving treatment landscape trends
  • Support ongoing engagement with KOLs, investigators, and key external stakeholders relevant to darovasertib and future pipeline assets
  • Gather, synthesize, and communicate actionable marketplace insights to cross-functional stakeholders
  • Identify opportunities to strengthen IDEAYA's presence within the melanoma and ocular oncology ecosystem

Launch Readiness & Commercial Strategy

  • Partner with Commercial Strategy & Marketing to support launch planning and execution activities
  • Develop and execute regional strategic plans aligned to launch objectives and the overall Uveal Melanoma commercialization strategy
  • Provide regional insights to inform segmentation, targeting, messaging, and account planning
  • Collaborate with cross-functional teams to support launch readiness initiatives

Peer-to-Peer Education & Congress Support

  • Support speaker identification, onboarding, and training initiatives
  • Help execute peer-to-peer education programs and advisory boards
  • Manage budget, and vendors to ensure high-quality, efficient execution and fiscal discipline.
  • Support development and execution of regional marketing programs and educational campaigns.
  • Support congress planning and onsite engagement activities (e.g., ASCO, ESMO, major regional meetings)
  • Coordinate stakeholder interactions and insight capture during congresses and key events

Cross-Functional Collaboration

  • Partner closely with Medical Affairs, Value & Access, Training, Sales, and Commercial Operations
  • Ensure compliant and coordinated engagement aligned with company strategy and regulatory requirements
  • Contribute to development of field insights processes and stakeholder engagement best practices
  • Significant Travel within the U.S. a minimum of 50% (10 days per month or 6 weeks per quarter)

Requirements:

  • Bachelor’s degree required; advanced degree preferred
  • 8+ years of biotechnology/pharmaceutical industry experience with oncology focus preferred
  • Experience in one or more of the following:
    • Brand marketing
    • Thought leader engagement
    • Field strategy / Sales
    • Commercial launch planning
    • Market development
  • KOL engagement experience in oncology and especially rare oncology is preferred
  • New oncology product launch experience is preferred
  • Demonstrated ability to build and maintain relationships with oncology thought leaders
  • Demonstrated excellence in oncology commercialization, launch  execution, and business planning
  • Excellent communication, collaboration, and strategic thinking skills
  • Ability to travel extensively within assigned region and to major congresses

Core Competencies

  • Strategic Leadership: Anticipates market dynamics and translates insights into bold, actionable strategies.
  • Cross-Functional Influence: Excels in matrixed environments, aligning diverse teams around shared goals.
  • Patient-Centric Mindset: Keeps patient needs at the heart of every decision.
  • Scientific Acumen: Communicates complex clinical data in an accessible and differentiated way.
  • Execution Excellence: Delivers results with urgency, quality, and agility.
  • Collaborative Culture Builder: Inspires and empowers high-performing teams

All employees are expected to act with integrity and in full compliance with applicable laws, regulations, and IDEAYA policies, including IDEAYA’s Code of Conduct.

Employees must demonstrate good judgement and ethical behavior in all business activities, maintain patient and product safety as a top priority, and report any suspected violations of law or Company policy through appropriate channels

Total Rewards

Along with our inspiring mission, and highly collaborative and inclusive environment, IDEAYA offers a competitive total rewards package that reflects our pay-for-performance philosophy where employees are eligible to be considered for merit-based salary increases, company discretionary short-term incentive plan participation, and company discretionary stock option awards (based on board approval).  Our comprehensive benefits package includes, but is not limited to, medical/dental/vision coverage (100% company paid for employees and 90% company paid for dependents), 401k, ESPP, and wellness programs.

The expected salary range for the role of Director, Regional Marketing Lead is $196,000 - $242,000. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the office location where this open position is located, the final candidates’ experience within their profession, experience in the disease areas we are striving to make an impact in as a company, length of time within the industry, educational background, and performance during the interview process.

The Company complies with all laws respecting equal employment opportunities and does not discriminate against applicants with regard to any protected characteristic as defined by federal, state, and local law.

IDEAYA is an equal opportunity employer. In accordance with applicable law, IDEAYA does not discriminate in hiring or otherwise in employment based on race, color, religion, sex, national origin, age, marital or veteran status, disability, sexual orientation, or any other legally protected status. EOE/AA/Vets.

We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, please get in touch with us at [email protected].

Skills Required

  • Bachelor's degree
  • 8+ years of biotechnology or pharmaceutical industry experience
  • Oncology industry experience
  • Experience in brand marketing, thought leader engagement, field strategy or sales, commercial launch planning, or market development
  • Oncology KOL engagement experience, especially in rare oncology
  • New oncology product launch experience
  • Ability to build and maintain relationships with oncology thought leaders
  • Demonstrated excellence in oncology commercialization, launch execution, and business planning
  • Excellent communication, collaboration, and strategic thinking skills
  • Ability to travel extensively within the assigned region and to major congresses
  • Advanced degree
  • Fully vaccinated against COVID-19, subject to applicable accommodations and legal requirements

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The Company
HQ: South San Francisco, CA
105 Employees
Year Founded: 2015

What We Do

IDEAYA is an oncology-focused precision medicine company. Our teams are committed to the discovery and development of targeted therapeutics for patient populations selected using molecular diagnostics. We are advancing therapeutics that have the potential to be first-in-class and/or best-in-class, with a primary focus in synthetic lethality – an emerging class of precision medicine targets. IDEAYA is headquartered in South San Francisco, California.

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