We are seeking a dynamic and results-oriented Marketing leader who will be responsible for developing and executing strategies to attract and retain temporary and fixed-term workers for our logistic centers.
This role requires a strategic thinker with a deep understanding of digital marketing, data analytics, and recruitment marketing.
This leadership role is ideal for someone with a proven track record or scaling tech startups and e-commerce platforms in competitive marketing, particularly in Asia (although not an essential requirement).
Key Responsibilities:
- The main goal is to hire the necessary number of workers based on daily logistics volume and send them to work at fulfillment centers on time by shift
- Manage the overall recruiting funnels which are Acquisition funnel (Marketing), Conversion funnel (Operation), and Retention funnel (Marketing)
- For acquisition funnel, lead comprehensive recruiting marketing strategies across various recruiting channels (Job portals, Meta, Google, Line) and manage KPIs of the acquisition funnel like CPC(cost per click), CPA(cost per applicant), CPJ(cost per join)
- For conversion funnel, improve a conversion rate at various conversion funnel stages from applicant to onboarding
- For retention funnel, improve a retention funnel KPIs like Frequency and Applicants Pool and if needed, plan and execute a promotion event
Essential Qualifications:
- 8+ years in marketing with 3+ years in leadership role, ideally in a fast-growth tech company or e-commerce platform at scale.
- Experience leading cross-channel marketing strategies (paid, organic and social, search and display marketing).
- A proven track record of leading acquisition, engagement and funnel optimization with a focus on long-term growth.
- Strong proficiency in using data and analytics to ‘deep dive’ on challenges to help guide business decisions.
Coupang Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.
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Healthcare Strength — Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
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Retirement Support — Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
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Leave & Time Off Breadth — Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.
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What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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