Reporting to the Global VP of Commercial Partnerships, we're looking for a Director, Business Development — Platform Sales to drive revenue growth across our programmatic platform partnerships. The ideal candidate brings a strong background in consulting, finance, or platforms, with a consultative approach and sharp strategic instincts.
This role leads Samba's portfolio of platform partnerships — DSPs, SSPs, and other programmatic platforms — selling across Samba's full product suite.
Responsibilities
- Prospect and grow a pipeline of programmatic platforms (DSPs, SSPs, and adtech intermediaries) that integrate 3rd-party data and measurement solutions globally
- Sell into leading advertising technology platforms, with emphasis on data solutions for targeting, planning, and measurement
- Structure deals leveraging identity solutions including direct digital matching and intermediaries like LiveRamp and Experian
- Apply consultative selling to help adtech clients optimize the use of TV data in omnichannel marketing
- Collaborate with BD, Marketing, Product, Engineering, Legal, and Finance to architect, negotiate, and close large-scale data and analytics agreements
- Manage a high-value pipeline through Samba's Enterprise Sales Process in Salesforce
- Build and grow relationships with mid-level and senior leaders at target accounts to drive year-over-year upsell
- Work cross-functionally to keep projects on track and connect products, clients, and client outcomes
- Meet quarterly and annual revenue goals with accurate pipeline forecasting
- Bring client feedback and new product ideas back to product management
Requirements
- 7+ years in a revenue-focused BD or Sales role in advertising, data, measurement/analytics, or AdTech/MarTech SaaS — with media companies, agencies, brands, or platforms
- Solid understanding of the programmatic and digital landscape and data's role within it
- Comfortable selling in a team-sell format to senior executives at adtech and measurement platforms
- Track record of building multi-level strategic relationships that deliver measurable results: revenue growth, new market penetration, and market share gains
- Ability to operate across client disciplines: Brand, Media, Research, Data/Marketing Sciences, Product, Sales, Technology, Finance, and Strategy
- Proven ability to open, navigate, and close 6–7 figure solution sales in key verticals
- Consistent history of surpassing revenue, new business, and profitability targets
- Working knowledge of syndicated data offerings; able to translate data into strategic frameworks
- Multilingual a plus: English required; German, French, Spanish, or Italian a bonus
- Excellent written and verbal communication skills; able to make complex ideas clear and concise
Skills Required
- 7+ years in a revenue-focused BD or Sales role in advertising, data, measurement/analytics, or AdTech/MarTech SaaS
- Solid understanding of the programmatic and digital landscape and data's role within it
- Comfortable selling in a team-sell format to senior executives at adtech and measurement platforms
- Track record of building multi-level strategic relationships that deliver measurable results (revenue growth, new market penetration, market share gains)
- Ability to operate across client disciplines: Brand, Media, Research, Data/Marketing Sciences, Product, Sales, Technology, Finance, and Strategy
- Proven ability to open, navigate, and close 6-7 figure solution sales
- Consistent history of surpassing revenue, new business, and profitability targets
- Working knowledge of syndicated data offerings and ability to translate data into strategic frameworks
- English language proficiency
- German, French, Spanish, or Italian
- Excellent written and verbal communication skills; able to make complex ideas clear and concise
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
