At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.
The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.
At ZOLL, you won’t just have a job. You'll have a career—and a purpose.
Join our team. It’s a great time to be a part of ZOLL!
Work Location : Singapore / Malaysia
Job Summary
The Director/Senior Manager, Public Safety Marketing - JAPAC is responsible for driving the market positioning and strategy in the APAC markets to ensure continued growth and competitive penetration. This position will focus on the implementation of marketing strategies and campaigns to promote the business within the region, whilst also working closely with the US based Marketing leaders to execute on global strategies within APAC.
Within the APAC region, analyse customer insights, consumer trends, market share data, and competitor initiatives, and translate the implications into actionable plans.
Produce an annual marketing plan for all market segments and manage a budget that aligns strategies and initiatives with those defined in the mid-term plan, whilst also contributing to the annual mid-term planning activities.
Essential Functions
Marketing Plan
- Develop and recommend marketing plans to achieve optimum sales and profitability within the company guidelines.
- Develop and implement marketing plans which include sales/ profit objectives, strategies, tactics, sales, and promotion budgets.
- Determine price and volume discount policies in conjunction with the Director of Asia Pacific.
- Revise marketing objectives to reflect changes in the business and report quarterly to the Director of Asia Pacific.
- Support the marketing managers to organise promotional campaigns and co-ordinate all aspects of product promotions. Maintaining mailing lists for effective product mailings and promotions.
- Ensure the company’s attendance at conferences achieve maximum market exposure within the constraints of the promotion budget.
- Identify and communicate new product opportunities to management.
- Develop and recommend new product opportunities for consideration.
- Develop at the request of management, a marketing proposal and/ or plans for new products, providing market forecasts of volume, price, cost, including product launch.
- Search, identify and implement continuously, product line consolidation/ discontinuance programs
- Develop and maintain product knowledge.
- In conjunction with the Sales Excellence team, develop and implement product training programs to ensure that staff are fully conversant with selling features and benefits of assigned products.
- Recognise and understand competitors’ products strengths and weaknesses with specific relevance to the company’s products within which training is being given.
- Develop and maintain effective working relationships with others.
- Maintain productive working relationships with key contacts in relevant key accounts.
- Develop and maintain a close working relationship with Regional Sales Leaders to attain group and company sales goals.
- Maintain productive relationships within the company at a Global level.
- Responsible for assisting marketing managers with the completion of product / specification sections in the processing of tenders, expressions of interest and proposals in the qualified time frame.
- Assist with distributor marketing efforts
- Review distributor marketing initiatives and signoff on initiatives ensuring they are consistent with ZOLL key messages and the ZOLL style guide
- Ensure Distributors are updated on new products and promotional material (through the Distributor Newsletter or other means)
- Ensure distributors have up to date brochures and marketing material.
- Plan, coordinate, and execute conferences, exhibitions, and industry events.
- Manage event budgets, ensuring effective cost control and alignment with marketing objectives.
- Coordinate the logistics, inventory, and distribution of promotional materials and event stock.
- Develop and execute promotional activities to drive brand awareness, engagement, and event participation.
- Prepare post-event reports, including performance outcomes, key insights, and recommendations, for management review.
Required/Preferred Education and Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 10+ years of progressive marketing experience, with significant experience in strategic marketing, preferably within the public safety, and medical device marketing.
Knowledge, Skills and Abilities
- Proven experience developing and executing regional marketing strategies and annual marketing plans across APAC markets.
- Strong understanding of APAC markets, including customer needs, market dynamics, competitive landscapes, and cultural differences across countries.
- Demonstrated ability to translate customer insights, consumer trends, market data, and competitor intelligence into actionable marketing strategies and initiatives.
- Experience managing marketing budgets, allocating resources effectively, and measuring campaign performance and ROI.
- Proven track record of developing and executing integrated marketing campaigns across multiple channels and markets.
- Experience working in a matrixed, multinational organization, collaborating effectively with regional and global stakeholders, including teams based in the US.
- Strong strategic thinking and analytical skills, with the ability to connect market insights to business growth and market penetration.
- Excellent stakeholder management, communication, and influencing skills, with the ability to work effectively with senior leaders and cross-functional teams.
- Strong project management skills, with the ability to manage multiple priorities and deliver initiatives across diverse APAC markets.
Travel Requirements
- Willingness and ability to travel, as required.
ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 10+ years of progressive marketing experience
- Significant strategic marketing experience
- Experience in public safety and/or medical device marketing
- Experience developing and executing regional marketing strategies and annual plans across APAC markets
- Strong understanding of APAC customer needs, market dynamics, competitive landscapes, and cultural differences
- Experience translating customer insights, consumer trends, market data, and competitor intelligence into actionable strategies
- Experience managing marketing budgets and measuring campaign performance and ROI
- Track record executing integrated marketing campaigns across multiple channels and markets
- Experience working in a matrixed, multinational organization with regional and global stakeholders
- Strong strategic thinking and analytical skills
- Excellent stakeholder management, communication, and influencing skills
- Strong project management skills and ability to manage multiple priorities across APAC markets
- Willingness and ability to travel as required
ZOLL Medical Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ZOLL Medical Corporation and has not been reviewed or approved by ZOLL Medical Corporation.
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Healthcare Strength — Medical, dental, and vision coverage includes in‑network preventive care at 100% along with behavioral health/EAP and virtual therapy options. These features are often regarded as solid to good components of the package.
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Parental & Family Support — Paid parental leave provides 12 weeks at full pay for the birthing parent and 6 weeks for the non‑birthing parent after eligibility is met. This policy is frequently highlighted as a standout element.
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Wellbeing & Lifestyle Benefits — Wellness programs offer incentives and are complemented by multiple external well‑being recognitions. These programs add perceived value to total rewards.
ZOLL Medical Corporation Insights
What We Do
ZOLL Medical Corporation, an Asahi Kasei Group Company, develops and markets medical devices and software solutions that help advance emergency care and save lives, while increasing clinical and operational efficiencies. With products for defibrillation and monitoring, circulation and CPR feedback, data management, therapeutic temperature management, and ventilation, ZOLL provides a comprehensive set of technologies that help clinicians, EMS and fire professionals, and lay rescuers treat victims needing resuscitation and acute critical care. The Asahi Kasei Group is a diversified group of companies led by holding company Asahi Kasei Corp., with operations in the material, homes, and health care business sectors. Its health care operations include devices and systems for acute critical care, dialysis, therapeutic apheresis, transfusion, and manufacture of biotherapeutics, as well as pharmaceuticals and diagnostic reagents. With more than 30,000 employees around the world, the Asahi Kasei Group serves customers in more than 100 countries.
