At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! Just ask any of our over 27,000 associates who work at Five Below and they’ll tell you there’s no other place like it. It all starts with our purpose and then, The Five Below Way, which is our values and behaviors that each and every associate believes in.
It’s all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!
POSITION SUMMARY:
The Director of Public Relations will lead the development and execution of Five Below’s external communications strategy to drive brand awareness, strengthen reputation, and support business growth. This role is responsible for shaping the company’s narrative across media, influencers, and cultural moments, ensuring Five Below remains relevant and top-of-mind for its core audience and driving earned media impressions with our PR strategy.
RESPONSIBILITIES
Strategic Leadership
- Develop and execute a comprehensive PR strategy aligned with brand, marketing, and business objectives
- Own brand storytelling and messaging across all external channels
- Identify opportunities to position Five Below as a leader in value retail and youth culture
Media Relations
- Build and maintain strong relationships with national, regional, and trade media
- Lead proactive and reactive media outreach, including press releases, pitches, and interviews
- Manage media inquiries and act as a key spokesperson when needed
Brand & Campaign PR
- Partner with marketing, merchandising, and social teams to amplify product launches, seasonal campaigns, and store openings
- Create buzz-worthy moments that resonate with Gen Z and teen audiences
- Oversee influencer and creator PR strategies in collaboration with social teams
Crisis & Reputation Management
- Develop and maintain crisis communication plans
- Provide guidance and messaging for sensitive or high-risk situations
- Monitor brand sentiment and respond appropriately
Team & Agency Management
- Lead and mentor internal PR team members
- Manage external PR agencies and vendors to ensure strong execution and ROI
- Collaborate cross-functionally across marketing, HR, investor relations, and operations
Measurement & Insights
- Define KPIs and track PR performance (media coverage, sentiment, share of voice, etc.)
- Leverage insights to refine strategies and improve impact
Qualifications
- 8–12 years of public relations or communications experience, preferably in retail, consumer brands, or lifestyle sectors
- Proven success building and executing high-impact PR campaigns
- Strong media relationships, especially in retail, business, and pop culture outlets
- Experience managing crisis communications and brand reputation
- Deep understanding of Gen Z and teen audiences and cultural trends
- Exceptional written and verbal communication skills
- Strong leadership and cross-functional collaboration abilities
What We’re Looking For
- A creative storyteller who knows how to make brands culturally relevant
- A strategic thinker who can also execute at a high level
- Someone who thrives in a fast-paced, high-growth environment
- A leader who brings energy, curiosity, and a pulse on trends
Explore our benefits site to discover all the perks and support we offer! From health coverage to financial and personal wellness, we've got you covered—check it out today! benefits.fivebelow.com/public/welcome
Five Below is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
Five Below is committed to working with and providing reasonable accommodations for individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please submit a request and let us know the nature of your request and your contact information. crewservices.zendesk.com/hc/en-us/requests/new
BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as a Five Below recruiters. Please confirm that the person you are working with has an @fivebelow.com email address. Additionally, Five Below does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit Five Below's Career Site to verify the posting. fivebelow.com/info/careers
Skills Required
- 8-12 years of public relations or communications experience
- Experience in retail, consumer brands, or lifestyle sectors
- Proven success building and executing high-impact PR campaigns
- Strong media relationships, especially retail, business, and pop culture outlets
- Experience managing crisis communications and brand reputation
- Deep understanding of Gen Z and teen audiences and cultural trends
- Exceptional written and verbal communication skills
- Strong leadership and cross-functional collaboration abilities
What We Do
At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! Just ask any of our over 20,000 associates who work at Five Below and they’ll tell you there’s no other place like it. It all starts with our purpose and then, The Five Below Way, which is our values and behaviors that each and every associate believes in. So if your heart is beating a little quicker and your smile is getting bigger now that you know what we’re all about, let’s just say your search for a one-of-a-kind experience that’s much more than a j-o-b just might be officially ending HERE. It’s all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!
