The Role
Leads programmatic specialists and develops client-focused advertising strategies to improve campaign performance, achieve KPIs, and drive growth. Owns client communication, account expansion, budget management, forecasting, campaign optimization, attribution modeling, A/B testing, and performance analysis. Requires advanced DV360 and DSP expertise, strong analytics capabilities, media planning and programmatic deal experience, team leadership, and excellent client management skills.
Summary Generated by Built In
About the RoleAs a Director - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions
Job Description:
Responsibilities
- Lead a team of programmatic specialists, providing guidance and mentorship
- Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
- Own client communication and relationship management, ensuring clear and consistent updates
- Proactively identify and pursue account growth opportunities in partnership with Account Directors
- Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
- Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
- Collaborate with Client Services and other channel teams to ensure seamless campaign executions
- Analyse campaign performance data to identify trends and optimize strategies
- Ensure adherence to best practices and maintain high standards of quality
- Experience on Media Planning and Programmatic deals is must
Qualifications
- 9 to 12 years of experience in programmatic campaign management
- Proven experience managing and leading a team
- Expert-level knowledge of DV360 and experience with other DSPs
- Strong experience with MMPs and analytics tools
- Excellent client management and communication skills
- Proven ability to develop and execute strategic programmatic plans
- Strong analytical and problem-solving skills
- Strong Excel and PPT skills
- Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
- Budget Management: Responsible for large scale budget management, and forecasting
- A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
- Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance
Skills Required
- Demonstrated experience in leading and developing high-performing teams
- Advanced proficiency in DV360 and extensive experience with other leading DSPs
- Expertise in developing and implementing custom bidding scripts
- Strong experience with MMPs and advanced analytics platforms
- Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships
- Strategic thinker with a proven ability to develop and execute innovative programmatic strategies
- Strong analytical and problem-solving skills, with a data-driven approach
- Strong Budgeting and forecasting skills
- Strong Excel and PowerPoint skills
Location:
MumbaiBrand:
AmnetTime Type:
Full timeContract Type:
PermanentSkills Required
- 9 to 12 years of experience in programmatic campaign management
- Experience managing and leading a team
- Expert-level knowledge of DV360 and experience with other DSPs
- Strong experience with MMPs and analytics tools
- Excellent client management and communication skills
- Ability to develop and execute strategic programmatic plans
- Strong analytical and problem-solving skills
- Strong Excel and PowerPoint skills
- Experience with media planning and programmatic deals
- Expertise in developing and implementing custom bidding scripts
- Strong budgeting and forecasting skills
- Expert knowledge of attribution modeling
- Experience designing and implementing A/B testing and experimentation frameworks
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The Company
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
