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Director, Programmatic Yield Optimization
We are looking for a Director of Programmatic Yield Optimization to take ownership of analyzing and improving the performance of our open market programmatic revenue. This role is best suited for a strategic, data-centric thinker who is passionate about digging into auction data, uncovering patterns, and identifying optimization opportunities that directly impact revenue per mille (RPM) and overall yield.
This is a key internally focused position designed for someone who thrives on turning data into actionable insights, working closely with analytics, product, and ad operations teams to guide yield strategy and decision-making.
Position Summary
Analyze Auction Data to Drive Revenue
- Lead deep-dive analysis of bid behavior, pricing trends, inventory performance, and auction dynamics to identify opportunities for improving open market revenue and RPM.
- Monitor programmatic KPIs such as bid density, fill rate, floor performance, and win rate to proactively flag issues and opportunities.
- Provide clear, data-backed recommendations to optimize pricing strategies, floor logic, and inventory allocation.
Strategic Yield Optimization
- Develop and refine yield strategies that increase monetization efficiency across open exchange inventory, PMPs, and direct deals.
- Collaborate with ad operations and analytics teams to test, implement, and measure changes in auction settings, floor prices, and demand configurations.
- Identify underperforming segments and work to improve monetization through data-driven segmentation and optimization.
Cross-Functional Collaboration
- Work closely with internal stakeholders including data analysts, product managers, and ad operations to align on goals and implement optimization initiatives.
- Translate complex data into digestible insights and present findings to leadership and operational teams to guide strategic decisions.
- Partner with the analytics team to maintain and enhance dashboards and reports that provide visibility into programmatic performance.
Qualifications
- 10+ years of experience in programmatic yield, ad operations, or analytics with a strong understanding of digital advertising mechanics.
- Strong data skills with comfort analyzing large datasets using tools like SQL, BigQuery, Excel, Looker, or Tableau.
- Deep understanding of how programmatic auctions work, including floor pricing, header bidding, and supply-side dynamics.
- Analytical thinker with a proactive mindset and a track record of identifying monetization opportunities through data.
- Familiarity with ad tech platforms such as Google Ad Manager and leading SSPs (e.g., Magnite, Index Exchange, Xandr).
Salary range: $140,000 commensurate with experience
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
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What We Do
Newsweek is a global news magazine that provides high quality, in-depth coverage and analysis of the major events shaping our world. For more than 80 years, the iconic brand has been offering readers a unique perspective on world affairs and giving context to the most important events in global news. Today, via its print and digital editions, Newsweek continues to help its readers navigate a rapidly-changing world. Newsweek publishes a U.S. and International edition weekly in English. The international edition – branded as Newsweek International –serves the Europe, Middle-East, Africa and Asia-Pacific regions while language-specific editions are available in Japan, Korea, Latin America, Pakistan, Poland and Serbia. A separate English-language edition is also published for the Middle East. The print edition is available in 68 territories while round-the-clock- coverage on the latest breaking world news can be found at newsweek.com Subscribe here: newsweek.com/subscribe
