The Role
Owns new business development and revenue growth across DSPs and digital agencies for programmatic digital out-of-home advertising. Responsibilities include building a 150–200 account target list, prospecting, closing partnerships, educating buyers, developing proposals, managing CRM pipeline, coordinating with ad operations, supporting campaign setup and troubleshooting, attending industry events, and refining sales materials. Requires programmatic media sales expertise, platform fluency, strong communication, pipeline-building ability, and knowledge of attribution and measurement.
Summary Generated by Built In
***Remote Role, physically accessible to New York City***
Director of Programmatic Sales – DSPs & Digital AgenciesFull-Time | Remote / Field-Based | Reports to CRO
You'll be the primary evangelist for programmatic DOOH with buyers who live and breathe platforms like The Trade Desk, Vistar, DV360, Amazon DSP, StackAdapt, and the broader omni-channel ecosystem of DSP’s as well as the digital agencies who are now transacting out of home as part of their digital omni-channel media plans — turning unfamiliar territory into a repeatable, revenue-generating channel.
#LI-REMOTE
Director of Programmatic Sales – DSPs & Digital AgenciesFull-Time | Remote / Field-Based | Reports to CRO
About Adams Outdoor
Adams Outdoor Advertising is the largest independently owned out-of-home company in the United States. We've spent decades building trusted relationships with advertisers across our markets, and we're now scaling our programmatic business to match the pace of the industry we helped build. This is a ground-floor opportunity to shape how the omni-channel buying world discovers, tests, and scales spend on Adams inventory.The Role
We're looking for a Director of Programmatic Sales to own new business development across the omni-channel DSP and digital-only agency landscape — a focused universe of roughly 150 to 200 accounts. This position is built for someone who thrives lower in the funnel, moving fast across a high volume of digital-native buyers and platform partners.You'll be the primary evangelist for programmatic DOOH with buyers who live and breathe platforms like The Trade Desk, Vistar, DV360, Amazon DSP, StackAdapt, and the broader omni-channel ecosystem of DSP’s as well as the digital agencies who are now transacting out of home as part of their digital omni-channel media plans — turning unfamiliar territory into a repeatable, revenue-generating channel.
What You'll Own
- Build and work a target list of 150–200 omni-channel DSPs and digital-only agencies, prioritizing accounts with the fastest path to activation.
- Generate net-new programmatic revenue through proactive outreach, platform partnerships, and consistent in-market presence.
- Educate buying teams on Adams' programmatic inventory, deal types, and measurement capabilities — you're often the first real conversation a buyer has about DOOH.
- Build and nurture relationships with platform and DSP partner teams to unlock preferred access, co-marketing, and demand-side momentum.
- Craft proposals and pitch materials that translate Adams' footprint and data into a story that wins budget.
- Partner closely with Ad Ops on deal curation, PMP setup, creative specs, and campaign troubleshooting.
- Keep a clean, current pipeline in CRM and report honestly on activity, forecast, and market signal.
- Represent Adams Outdoor at industry events, platform meetups, and trade shows as a face of our programmatic business.
- Be the programmatic sales expert for Adams Outdoor and work with our National Agency team to help them where needed in developing programmatic opportunities within the traditional out of home media agency landscape.
- Work with Marketing to refine our sales material and programmatic story for DSP and Digital Agency buyers.
- Work with digital and programmatic operations as needed to support the connectivity and data requirements of these digital buyers.
What You Bring
- 3–5 years of sales experience at a DSP, SSP, or programmatic media company, with real fluency across platforms like Vistar, The Trade Desk, DV360, and Amazon.
- A genuine hunter mentality — comfortable building pipeline from scratch and closing without a long runway of inbound leads.
- Working knowledge of attribution, measurement, and how to tell a data story that actually moves a buyer.
- Prior OOH or DOOH experience is a strong plus, but not a dealbreaker if your programmatic chops are sharp.
- Sharp written and verbal communication — you'll be explaining a newer channel to buyers who've never planned it before.
- Organized, self-directed, and comfortable owning your calendar and your numbers.
Why Adams
You'll get the resources and inventory of the largest independent operator in the category, paired with the speed and autonomy of a team that's still building its programmatic playbook — which means your fingerprints will be all over how this channel scales. #LI-REMOTE
Skills Required
- 3–5 years of sales experience at a DSP, SSP, or programmatic media company
- Fluency across platforms such as Vistar, The Trade Desk, DV360, and Amazon DSP
- Experience building pipeline from scratch and closing new business
- Working knowledge of attribution, measurement, and data storytelling
- Sharp written and verbal communication skills
- Organized, self-directed, and comfortable owning a calendar and sales numbers
- Prior OOH or DOOH experience
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The Company
What We Do
Founded in 1983, Adams Outdoor is the 4th largest privately held out of home advertising operator in the United States. Our portfolio of 10,000+ displays are comprised of static bulletins, static posters, junior posters and digitals located in 15 markets across the Midwest, Northeast and Southeast. By thinking big, we are able to help our clients reach their audience and drive results where it matters most. It's through our core values of Tenacity, Accountability, Innovation, and Integrity that we strive to do what's best for our clients, partners, and team members. We are proud to be a leader in the outdoor space and are committed to growing the industry through meaningful relationships, original thinking, and the relentless pursuit of authenticity.
