Director of Product

Salary Range: $190,000.00 - $240,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).
Who We Are

Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates and facilitates interactions between a bank's marketing team and its compliance team as they generate collateral that balances performance and compliance risk. Persado is at the forefront of helping marketing teams in highly regulated industries, such as banking, insurance, and financial services, manage content with speed, compliance, and confidence. Our platform empowers enterprise marketing departments to generate and deliver personalised timely, compliant content across channels with unparalleled efficiency and oversight. 

As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

Who You Are

We’re looking for a Director of Product to lead the development of the next generation of products and capabilities within Pesado’s AI platform. Someone who’s shipped AI products that feel magical and create value for users.

You will own the product vision and execution for our genAI platform that combines finserv-grade compliance automation, creative performance optimization and content generation into a simple, empowering experience for marketers and compliance teams.

What You’ll Do

• Own the product vision and roadmap for Persado’s self-service platform, expanding the agentic experience that helps marketers generate, analyze, optimize, and launch creative that is performant and compliant.
• Build for simplicity and scale: design workflows that make complex compliance and performance processes effortless.
• Stay ahead of the curve: closely monitor the market and developments in the AI space and craft high-level, high-impact insights from the AI SaaS world into Persado’s product DNA.
• Integrate seamlessly into customer workflows: ensure our AI solution fits naturally into banks’ and fintechs’ existing processes, including project management tools, CMS/DAM platforms, and design platforms like Figma via plugins.
• Collaborate deeply with engineering, AI/ML, design, and linguistic scientists to innovate and bring powerful ideas to life quickly.
• Drive product growth through activation, adoption, and product-led expansion.
• Mentor and grow a small team of PMs as the product scales globally.

What We’re Looking For

• 8+ years of experience in product management, including 2+ years in a senior leadership role.
• Experience building and scaling AI-first SaaS products, ideally B2B or enterprise-grade.
• Proven success creating self-service, product-led user experiences that automate workflows and drive measurable business outcomes.
• Startup experience required, including operating in fast-moving, ambiguous environments where shipping, learning, and iterating quickly is essential; prior founder or early-stage startup experience is a strong plus.
• Familiarity with language models, agentic experiences, and at least one of: marketing tech or reg tech.
• Strong product judgment and taste: an instinct for what “feels right” to users, paired with a technical understanding of what’s possible with LLMs and AI agents.
• Hands-on experience designing solutions with LLMs, AI agents, MCP servers, RAG architectures, vector databases, and embeddings.
• Experience using AI-assisted design and prototyping tools (e.g., Lovable, Figma Make, Copilot) to rapidly communicate product concepts.
• AI Value Proposition Design: demonstrated ability to define how AI fundamentally reshapes core workflows or unlocks net-new user capabilities.
• STEM degree strongly preferred; engineering background is a plus.
• Bachelor’s or advanced degree from a highly ranked university is preferred, particularly in a technical or quantitative discipline.

What We Offer

Achieve your life goals and work goals at Persado:

• Persado’s hybrid working model empowers both remote and in-office work equitably
• Competitive and equitable compensation
• Generous benefits packages globally
• 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
• We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
• Employee Enrichment Fund to pursue a passion or upgrade your home office
• Structured onboarding program to ensure a confident start and long-term success for new hires
• Strong emphasis on career development and mobility, continuous feedback loops and performance management
• Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
• #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
• Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.

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