About Hello Heart:
Hello Heart is on a mission to change the way people care for their hearts. The company provides the first app and connected heart monitor to help people track and manage their heart health. With Hello Heart, users take steps to control their risk of heart attacks and stroke – the leading cause of death in the United States. Peer-reviewed studies have shown that high-risk users of Hello Heart have seen meaningful drops in blood pressure, cholesterol and even weight. Recognized as the digital leader in preventive heart health, Hello Heart is trusted by more than 130 leading Fortune 500 and government employers, national health plans, and labor organizations. Founded in 2013, Hello Heart has raised more than $138 million from top venture firms and is a best-in-class solution on the American Heart Association’s Innovators’ Network and CVS Health Point Solutions Management platform. Visit www.helloheart.com for more information.
We’re seeking a Director of Product to operate as a Product Line GM: owning a core business line end-to-end, including strategy, commercial performance, and revenue growth. This is a GM-like role with direct commercial ownership and revenue accountability. You will be responsible not only for building exceptional products, but for driving measurable ARR growth, pricing strategy, market expansion, and disciplined scale/kill decisions tied to P&L performance.
You will lead a talented team of Product Managers and Analysts, translating market insight, technology innovation, and user needs into durable, revenue-generating product lines that strengthen Hello Heart’s leadership in digital cardiovascular health.
Responsibilities
- Own the strategy, roadmap, and commercial performance of a core product line, with clear accountability for revenue outcomes.
- Drive 0→1→scale initiatives—from first-dollar validation through repeatable, durable revenue growth.
- Lead pricing, packaging, and market positioning strategy in close partnership with Commercial and Marketing teams.
- Define and scale repeatable go-to-market motions that support sustained ARR growth.
- Make explicit investment, scale, and kill decisions tied to business impact and P&L performance.
- Develop business cases and success metrics that connect product strategy directly to company growth.
- Partner cross-functionally with Engineering, Design, Data, Marketing, and Commercial to bring high-impact solutions to market with speed and precision.
- Serve as a key voice in executive discussions, communicating complex trade-offs clearly and linking product decisions to strategic and financial outcomes.
- 10+ years of product leadership experience, including ownership of a product line generating meaningful ARR at scale.
- Demonstrated revenue accountability, not just feature delivery.
- Proven 0→1→10 experience launching and scaling new revenue streams into durable businesses.
- Experience leading pricing and packaging strategy with measurable commercial impact.
- Track record of building and scaling repeatable go-to-market motions.
- Demonstrated ability to make disciplined scale and kill decisions tied to business performance.
- Strong strategic and commercial acumen, with the ability to connect product decisions to P&L outcomes.
- Experience leading and developing high-performing product teams.
Nice to Have
- AI-native product strategy experience that creates defensible and economic advantage.
- Experience operating within B2B2C ecosystems.
Hello Heart has a positive, diverse, and supportive culture - we look for people who are collaborative, creative, and courageous. Oh, and if you want to see some recent evidence of the fun things we do at Hello Heart, check out our Instagram page.
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What We Do
Hello Heart is the only digital therapeutics company to focus exclusively on heart disease, the #1 cause of death for men and women in the US. Through a connected mobile app that uses AI, behavioral science, and personalized digital coaching to drive lifestyle changes, Hello Heart empowers people to embrace healthier behavior, which can reduce the risks of high blood pressure and heart disease. It also helps users catch readings that are extremely high, encourage them to talk to their doctor and catch potential risk in time. Validated in peer-reviewed studies, Hello Heart is easy to use and works alongside an employer’s benefits ecosystem. Founded in 2013, Hello Heart is a member of the American Heart Association’s Innovators’ Network, and is part of the CVS Health Point Solutions Management Program. Visit www.helloheart.com for more information.
