Director of Product

Oula is rebuilding maternity care from the ground up. We're the first modern maternity clinic to combine the best of midwifery and obstetrics — a collaborative, team-based model that pairs OB-GYNs, certified nurse-midwives, and dedicated care navigators under one roof (and one app). Since opening our Brooklyn clinic in 2021, we've supported over 2,700 deliveries, achieved C-section rates 29% below NYC averages, and earned an NPS above 90 — all while accepting most major insurance plans including Medicaid.

We're now expanding nationally, growing our tech-enabled care platform, and launching new services across the full reproductive lifecycle. That ambition requires product leadership that is equal parts clinical intuition, strategic operator, and relentless patient advocate.

As Director of Product, you will own the product roadmap for Oula's patient- and clinician-facing technology — including the EHR, Oula Portal, care navigation tools, and any new services we build for patients in their reproductive years. You will work directly with clinicians, care navigators, engineers, and leadership to define what we build, why we build it, and whether it worked.

This role is part product strategist, part systems designer, part cross-functional operator. You will zoom into the weeds — shadowing care navigators, sitting in on clinical huddles, tracing a patient's path through our EHR — and then zoom back out to propose practical, scalable solutions that hold up under the complexity of a regulated care environment. You thrive when the problem is ambiguous and the org chart doesn't have a clean answer. You're the person teams turn to when something is messy and needs an owner.

This is a high-ownership, high-visibility role at a Series B company on the Inc. 5000 fastest-growing list. You'll report to senior leadership and operate as the connective tissue between our clinical model, our operations team, and our engineering team.

• Run structured interviews with patients across every stage — preconception, prenatal, postpartum, gynecology
• Maintain ongoing feedback loops with midwives, OBs, and care navigators
• Synthesize qualitative research, portal engagement data, and NPS into clear statements of unmet need
• Observe clinical workflows firsthand; surface manual workarounds and inefficiencies no one has had time to name
• Treat process problems and product problems as the same problem, and own the line between them

• Own and defend the product roadmap; decide which boulders engineering commits to each quarter
• Ensure initiatives ladder up to company OKRs on growth, outcomes, and clinical efficiency
• Run quarterly planning; keep a decision-ready backlog
• Communicate tradeoffs clearly to stakeholders with competing priorities

• Own the messy problems that don't start as feature requests — breaking workflows, dropped handoffs, operational decisions with downstream care effects
• Build alignment across clinical, ops, and engineering; synthesize conflicting inputs
• Spot cross-functional risks before they become incidents
• Know when the fix is process, tooling, or both

• Work with Product Ops to write detailed PRDs, acceptance criteria, and rollout strategy
• Hold two realities at once — the consumer experience patients expect and the clinical/business constraints of a regulated setting
• Partner with clinical leads so every feature is evidence-based
• Own the full lifecycle beyond ship: role responsibilities, communication and change management, training, documentation, and downstream performance
• Define launch metrics (portal engagement, conversion, clinical time saved) and own the post-launch analysis
• Consider a spec done when the clinical team is operating confidently and the data confirms impact

• Track the women's health and maternity tech landscape
• Bring structured competitive intelligence into roadmap discussions
• Identify white space Oula can occupy first
• Keep the care experience a reason patients choose Oula over a traditional OB practice

Must-haves

• 6+ years of product management experience, with at least 2 years in a senior or lead role
• Demonstrated experience shipping patient-facing or clinician-facing products in a healthcare or health-adjacent setting
• Genuine fluency with clinical workflows — you can map a care journey, read an EHR configuration, and immediately spot where the tech and the process are out of sync
• Experience navigating HIPAA requirements, EHR integrations, and the operational realities of a regulated care environment
• A track record of building alignment across departments that don't share a natural common language — ops, clinical, and engineering each have different languages, and you speak all three
• Strong discovery and research skills — you have a methodology for talking to users and turning qualitative insight into prioritized bets
• Experience owning a roadmap end-to-end, including stakeholder alignment, sprint planning, and retrospective analysis
• Clear, precise writing — your specs are unambiguous; your roadmap is legible to a clinician and an engineer alike
• Relentless focus on proactive, continuous communication and change management: drive stakeholder alignment and transparency to ensure no surprises before any rollout.
• Comfort operating in ambiguity — you don't need a fully scoped problem to get started, and you don't need consensus to move forward

Strong signals

• Experience at a venture-backed digital health company in an expansion phase, or in healthcare consulting with an operator's mindset
• Familiarity with women's health, reproductive care, or maternal health specifically
• Exposure to hybrid care models (in-person + virtual) or multi-site clinical operations
• Comfort with data — SQL or equivalent, product analytics tools (Mixpanel, Amplitude, Looker), and building outcome dashboards
• Located in New York/Connecticut/New Jersey, Chicago or Charlotte

• You're the person teams flag when a process is unclear, broken, or scaling past its limits — and you find that energizing, not exhausting
• You think in systems and swimlanes, but you're also effective in a room: running working sessions, drawing out pain points from clinicians who are too busy to articulate them, and building trust with people who are skeptical of tech
• You've worked in fast-paced, ambiguous environments — consulting, startups, growth-stage healthcare — and still delivered structure, clarity, and shipped work
• You're not just a strategist: you write the spec, you attend the rollout, you check the metrics two weeks later, and you follow up when the numbers are off
• You think of yourself as a translator — between operations and product, between clinicians and engineers, between today's workaround and tomorrow's scalable system

• You've embedded with the clinical team — attended huddles, shadowed care navigators, mapped the patient journey firsthand — and have a working mental model of where the workflows are strong and where they're held together by duct tape
• You've untangled at least one major cross-functional problem that was previously owned by no one, and shipped a solution that ops, clinical, and engineering all point to as a win
• Engineering is running quarterly boulders with clear product owners, measurable success criteria, and fewer mid-quarter redirects because discovery was done well upfront
• At least two major features have shipped with full pre/post ROI analysis
• You've identified and socialized the two or three biggest product opportunities ahead of Oula's next market expansion

• Competitive salary commensurate with experience
• Equity participation
• Comprehensive health coverage (medical, dental, vision)
• Mission-driven team that has personally experienced the gaps in maternity care and shows up every day to fix them

Oula is an equal opportunity employer committed to building a team that reflects the diversity of the patients we serve.