Director of Product, News & Entertainment Growth

Posted 11 Days Ago
Be an Early Applicant
2 Locations
In-Office
207K-292K Annually
Expert/Leader
Digital Media • Gaming • News + Entertainment • Sports
The Role
Lead product strategy and roadmap for News & Entertainment growth, managing a team of product managers to drive acquisition, engagement, personalization, lifecycle messaging, experimentation, and data-driven audience experiences across multiple brands. Partner with engineering, data science, editorial, and marketing to prioritize cross-brand needs, evolve experimentation, and deliver scalable infrastructure investments to improve user reach, retention, and relevance.
Summary Generated by Built In

Job Posting Title:

Director of Product, News & Entertainment Growth

Req ID:

10158087

Job Description:

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally. 

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.  

Here are a few reasons why we think you’d love working here: 

Building the future of Disney’s media: Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come. 

Reach, Scale & Impact: More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally.  

Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems. 

Product Management is responsible for driving the overall user experience, feature strategies and concepts, and engagement paradigms for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products – including Disney+, Hulu, ESPN, ABC, ABC News, Nat Geo, Marvel, and Star Wars. 

We are looking for a Director, News & Entertainment Growth Products to lead the product strategy across user journey, messaging and algorithmic consumer experiences to drive acquisition and retention across the News & Entertainment portfolio. This role reports to the VP of Product Management, News & Entertainment and leads a team of product managers.

You will define the vision and roadmap for the growth that powers how we understand and drive user reach, engagement and retention for our audiences — from advancing our lifecycle messaging to optimizing more direct relationships for our users, and so much more. This is a high-impact, high-visibility role at the intersection of consumer experience, engineering, data science, programming & editorial, and marketing.

Responsibilities

  • Define the long-term product vision, roadmap, and OKRs for growing reach and deepening engagement to drive loyalty across the News & Entertainment portfolio

  • Lead and develop a team of product managers; provide coaching, career development, and clear direction

  • Drive the strategy for driving direct 1:1 relationships with users, enabling more relevant and engaging content experiences for our audiences across brands that drive our OKRs around habituation and stickiness

  • Oversee audience messaging across email, push, and in-app channels across portfolio so our users get the right messages and the right time - whether those messages are editorially-driven or programmatic

  • Lead development of personalized consumer experiences across our product suite to deepen relevance 

  • Define how we use data signals in our user experiences to improve targeting, timing, and relevance and drive users further into their user journey 

  • Evolve our experimentation culture across News & Entertainment in partnership with our Platform teams  — making it easier for teams to test, learn, and iterate quickly

  • Identify and prioritize cross-brand needs across the portfolio, advocating for the infrastructure investments that enable better product decisions

  • Partner closely with cross functional teams internal to Disney Entertainment & ESPN Technology and Product as well as end creative stakeholders 

Basic Qualifications

  • 12+ years of product management experience, with a track record of leading complex, cross-functional initiatives

  • Background in consumer products at scale, ideally worked in news products or storytelling experiences

  • Proven experience managing and developing teams of product managers

  • Deep expertise in driving product acquisition and retention strategies and experience in driving growth through key levers i.e. personalization, experimentation and A/B testing, CRM/lifecycle messaging, or data products

  • Strong analytical instincts — you define KPIs, understand data, and make decisions grounded in evidence

  • Demonstrated ability to define and execute product strategy in ambiguous, high-stakes environments

  • Exceptional communication and influence skills; comfortable navigating complex, matrixed organizations

  • Experience in consumer digital media, streaming, or entertainment

  • Passion for news, entertainment, or media and creating transformative user experiences at scale

Education

  • Bachelor's degree required; any field of study considered

The hiring range for this position in New York, NY is $217,300 to $291,500 per year and in Glendale, CA is $207,400 to $278,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Product Management

Job Posting Primary Business:

PM - News & Ent Product

Primary Job Posting Category:

Product Management Tech

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

USA - CA - 1200 Grand Central Ave

Date Posted:

2026-08-17

Skills Required

  • 12+ years of product management experience leading complex, cross-functional initiatives
  • Bachelor's degree
  • Proven experience managing and developing teams of product managers
  • Background in consumer products at scale, ideally worked in news products or storytelling experiences
  • Deep expertise in acquisition and retention strategies (personalization, experimentation/A-B testing, CRM/lifecycle messaging, data products)
  • Strong analytical instincts; define KPIs and make data-driven decisions
  • Demonstrated ability to define and execute product strategy in ambiguous, high-stakes environments
  • Exceptional communication and influence skills; comfortable in complex, matrixed organizations
  • Experience in consumer digital media, streaming, or entertainment
  • Passion for news, entertainment, or media and creating large-scale user experiences

The Walt Disney Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.

  • Pay Growth & Progression Recent union agreements raised wage floors for large groups of park cast members—e.g., Disneyland’s $24/hour minimum rising to $26 over the contract and Walt Disney World’s path from $18 toward about $20–$20.50 by 2026—signaling upward movement in hourly pay. These steps are described as meaningful improvements for many frontline roles.
  • Healthcare Strength Company materials outline medical, dental, and vision coverage for many full‑time roles, wellness resources, and (in Central Florida) access to Centers for Living Well clinics and pharmacy. References to mental‑health support and paid time off reinforce a strong core health offering.
  • Wellbeing & Lifestyle Benefits Complimentary theme‑park admission and discounts on hotels, dining, merchandise, and recreation are positioned as signature perks. Education support through Disney Aspire adds notable lifestyle value for eligible hourly employees.

The Walt Disney Company Insights

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The Company
HQ: Burbank, CA
219,548 Employees
Year Founded: 1923

What We Do

The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.

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