As Director of Product Marketing, you will own how Steer Health goes to market. This is a foundational, high-impact role reporting directly to the CEO. You'll join as a senior individual contributor with a near-term mandate to build a small team, and you'll work in lockstep with product, sales, and customer success to define and own our category. This role sits at the intersection of two distinct buyer motions - complex enterprise health system deals and high-velocity mid-market specialty group sales - and requires someone who can write a compelling board-level narrative in the morning and a punchy outbound sequence by afternoon.
What You'll Own
- Positioning & category narrative: Own the "AI Workforce for Healthcare" story from category creation to product-level messaging. Make it land differently for a health system CIO vs. an independent orthopedic practice owner.
- Go-to-market launches: Architect product launches across Luna AI, SteerNotes, FastTrackCare, and Revenue Cycle Intelligence - from internal enablement kits to market-defining moments.
- Competitive intelligence: Know the market cold. Build battlecards and positioning frameworks that help sales win against Nuance, Suki, Abridge, Luma Health, and the biggest competitor of all: status quo.
- Sales enablement: Partner with the VP GTM to produce one-pagers, ROI calculators, objection-handling guides, and outbound sequences tailored by specialty and segment - materials the field actually uses.
- Customer marketing: Turn 109 customer organizations into advocates, case studies, and expansion opportunities, with formal reference programs anchored by marquee logos.
- Analyst and press relations: Proactively place Steer in Becker's, Healthcare IT Today, HIMSS, and MGMA conversations; build toward KLAS and Gartner visibility.
- Conference strategy: Own Becker's, HLTH, MGMA, and ViVE - from booth narrative to executive programming to post-event pipeline sequences.
- Marketing metrics: Define what good looks like across pipeline contribution, win rates by segment, content engagement, and competitive displacement. Then improve the numbers.
Requirements
Must-haves:
- 7+ years in B2B SaaS product marketing, with at least 3 years in healthcare IT or digital health
- Proven track record owning positioning for both enterprise and mid-market segments simultaneously
- Exceptional writer - executive-grade narrative and punchy sales copy in the same week
- Experience launching an AI or automation product in a regulated industry
- Comfortable operating lean - scrappy when the moment requires it, strategic when it counts
- Has built sales enablement materials that field teams actually reach for
Strong differentiators:
- Experience at a category-creating company, not a fast-follower
- Understands EHR ecosystems - Epic, Athena, eCW are not acronyms you need explained
- Has marketed to both health system C-suite and independent practice operators
- Background touching clinical workflow, revenue cycle, or patient access
- Contributed to a Series A or B investor and analyst narrative, not just customer-facing work
- Thinks in systems - maps a full buyer journey and identifies the 3 highest-leverage points
We hire for how people think, not just what they've done. The person who thrives in this role:
- Asks "so what?" before saying "great work"
- Moves without waiting for permission on a landing page headline
- Finds angles competitors miss because they question the obvious
- Builds things once and makes them reusable, not one-off deliverables
- Knows why a health system CFO says yes - and why a practice manager does too, and understands those are different reasons
- Is genuinely curious about healthcare, not just marketing in it
- Category-building moment: You're not joining a mature marketing machine. You're building the function that defines how "AI workforce for healthcare" enters the market lexicon permanently.
- Real proof points: 36% net new patients captured after hours. $82M+ revenue recovered annually. 44K+ staff hours saved per year per health system. 109 live customers. The ammunition most healthcare startups spend years chasing.
- Direct founder access: You report to the CEO. Your strategy is heard at the highest level - no six layers of approval for a campaign pivot.
- Meaningful upside: Competitive salary with meaningful equity at a company on a clear inflection point. The story you build directly moves the valuation needle.
Benefits
Health, Vision, Dental and Life Insurance
2 weeks PTO + Holidays
What We Do
Steer Health helps healthcare organizations thrive by ensuring revenue generation, cost savings and exceptional patient experience. Our AI-powered growth and automation platform connects the marketing, growth, access, operational, clinical, and financial pathways to attract, guide, and retain patients. With Steer, hospitals and medical groups achieve higher patient volumes, cost savings, superior patient experiences, and happier staff and providers.
