Director, Product Marketing

Reposted 24 Days Ago
Be an Early Applicant
Attleboro, MA, USA
In-Office
177K-244K Annually
Senior level
Other
The Role
The Director of Product Marketing drives global product growth through strategic market planning, oversees product development, conducts market research, and leads cross-departmental collaboration.
Summary Generated by Built In
The Director, Product Marketing is responsible of driving global growth of our products through development and execution of market strategies that target specific segments. This position needs a solid mix of commercial and technical skills as the Market Segment Manager will work closely with engineers, sales managers, and program managers.

General Responsibilities • Oversees development and implementation of marketing plans and assist with product promotion to deliver business results • Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing • Directs the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share • Reduces broad concepts and business strategies into structured product marketing plans • Oversees market research, monitors competitive activity, and identifies customer needs • Establishes pricing strategies and develops marketing tools for successful product introductions • Develops new product definition strategies and business plans with joint departments • Selects, develops, and evaluates personnel to ensure the efficient operation of the function Experience / Qualifications • A university degree required (i.e. Bachelors degree) or equivalent relevant work experience. • Ability to lead, coach, and develop team members • Holds self and others accountable to achieving goals and standards • Ability to work in a fast-paced environment to handle multiple competing tasks and demands • Strong communication skills; oral, written and presentation • Strong organization, planning and time management skills to achieve results • Strong personal and professional ethical values and integrity • Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel) • Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

#LI-SK1

Base Salary Range:

$177,120.00 - $243,540.00

At Sensata, our employees are the key to our success and growth.  We recognize that each individual brings their own unique experience, therefore the base salary range information shown above is a general guideline only.  Sensata considers several factors when extending an offer, including, but not limited to, a candidate’s experience and qualifications, as well as internal equity, market and business considerations. In addition to base salary, Sensata offers competitive medical, dental, vision, life and disability insurance plans, along with education reimbursement, wellness programs, a 401(k) retirement plan with Company matching, and a variety of paid time off, such as vacation or flex-time, sick, bereavement, and parental leave. Certain positions are also eligible for short-term incentive and long-term incentive programs.

SmarterTogether
  • Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing

  • Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication

  •  As OneSensata, we are working together to make things work together 

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NOTE:  If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly.  Type "FIND JOBS" in the Workday search bar.

Skills Required

  • A university degree required (i.e. Bachelor's degree) or equivalent relevant work experience.
  • Ability to lead, coach, and develop team members
  • Strong communication skills; oral, written and presentation
  • Strong organization, planning, and time management skills
  • Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)

Sensata Xirgo Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sensata Xirgo and has not been reviewed or approved by Sensata Xirgo.

  • Fair & Transparent Compensation Total compensation aligns with peer industrial‑tech firms for several U.S. roles, with some titles tracking near or above market norms. This positioning supports a generally acceptable pay experience for many roles.
  • Leave & Time Off Breadth U.S. policies include flexible or “unlimited” PTO and a dedicated paid volunteer-time allotment, broadening time-off options. Company programs also run an annual Day of Service across sites.
  • Flexible Benefits Benefits highlight flexible work schedules and optional telecommuting for certain roles, offering adaptability in how work and time off are managed. Inclusion programs and ERGs further extend non-cash support.

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The Company
HQ: Camarillo, CA
74 Employees
Year Founded: 2005

What We Do

Sensata | Xirgo is a leading provider of innovative, full-featured, application-specific wireless IoT communication devices.

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