Director of Product Marketing

Posted Yesterday
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Wilmington, MA, USA
In-Office
155K-233K Annually
Senior level
Semiconductor • Manufacturing
Onto Innovation stands alone in process control with our unique perspective across the semiconductor value chain.
The Role
Lead go-to-market strategy and customer engagement for semiconductor inspection products. Gather customer requirements, create marketing collateral, and identify market opportunities.
Summary Generated by Built In

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient.

Job Summary & Responsibilities

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection and metrology of wafers, WLPs and panel substrates; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging (WLP / PLP). Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability problems. Onto Innovation strives to optimize customers’ critical path toward progress by making them smarter, faster and more efficient.

Job Summary & Responsibilities

- Go-to-market strategy, positioning and customer engagement for unpatterned and patterned inspection products

- Identify key inspection product applications/requirements across wafer and panel product lines

- Responsible for meeting with customers and collecting customer inputs (VoC) on key product requirements for specific on wafer/panel applications

- Work closely with strategic marketing in creation of inflection roadmaps application market(s)

- Responsible for product centric collateral including customer marketing and technical presentations

- Identify inspection segment gaps and opportunities making recommendations toward M&A on same

Qualifications

- BS Degree or higher in related field, MBA highly desirable

- Experience (≥12 years) in presenting to and working closely with semiconductor customers to  

   understand on-wafer challenges around unpatterned / patterned inspection and communicating those challenges effectively a broader team

- Hands-on experience in semiconductor wafer processing fab environment highly desirable

- Hands-on experience in the specialty (Power, MEMS, RF, Analog, Photonics, CIS) is highly desirable

- Comfortable presenting at conferences, writing blogs, writing technical articles, etc.

- Advanced speaking and report-writing skills for effective communication are a MUST for this role

Why Join Onto Innovation?

At Onto Innovation, we believe your work should matter—and so should your well-being. That’s why we offer competitive salaries and a comprehensive benefits package designed to support you and your family. From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we’ve got you covered. You’ll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting-edge tools—all within a collaborative, inclusive culture where your contributions are valued and recognized.

Compensation & Growth

• Base Salary Range:

$155,200.00 - $232,800.00, offered in good faith and based on experience, location, and qualifications.
  • Additional Rewards: Annual bonus opportunities and potential long-term incentives tied to both company and individual success.

Empowering Every Voice to Shape the Future:

Onto Innovation is committed to creating a workplace where every qualified candidate has an equal opportunity to succeed. We evaluate applicants based on skills, experience, and potential - without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe diversity of thought and background drives innovation and strengthens our team.

Important Note on Export Compliance

For certain positions requiring access to technical data, U.S. export licensing review may be necessary for applicants who are not U.S. Citizens, Permanent Residents, or other protected persons under 8 U.S.C. 1324b(a)(3).

Top Skills

3D Metrology
Factory Analytics
Semiconductor Inspection
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The Company
HQ: Wilmington, MA
1,146 Employees
Year Founded: 2019

What We Do

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: Un-patterned wafer quality; 3D metrology spanning chip features from nanometer scale transistors to large die interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient. Headquartered in Wilmington, Massachusetts, Onto Innovation supports customers with a worldwide sales and service organization. We are traded on the New York Stock Exchange under the symbol ONTO.

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