What You Will Do:
- Develop and constantly refine the positioning and messaging that differentiates Insider One products.
- Lead, coach and inspire a group of Product Marketing Managers and Analysts; manage their KPIs, performance and career development.
- Use customer and competitive research to create compelling use cases and differentiators for product launches and GTM.
- Own the GTM strategy for new products and feature releases in collaboration with cross-functional teams including product, sales and customer success.
- Generate research-driven content for establishing Insider One's position as a thought leader in the market and in the product space.
- Partner with the demand generation team to develop and execute campaigns that drive lead generation and customer acquisition.
- Engage and influence Analysts in research areas relevant to products and position Insider One competitively in Magic Quadrants and Waves.
- Conduct Product and Success webinars to engage both Prospects and Customers.
What You Will Need:
- 5+ years of experience in Product Marketing.
- Experience with digital marketing or marketing technologies is a strong plus.
- Ability to work with cross-functional teams including Product, Marketing, Sales and Customer success.
- Ability to craft compelling stories in every format including blog posts, guides and videos or webinars.
- Ability to present to internal/external C-level audience to deliver product stories and positioning.
- Strong analytical skills and experience with market research and data analysis.
- Excellent written and spoken communication skills.
- Strong technical acumen and understanding of technology products.
- Ability to manage complex initiatives with limited supervision.
What We Offer:
- Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
- Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
- Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
- Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
- Help build the team you want to work with and enjoy rewarding referral bonuses.
- Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
- From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
Similar Jobs
.png)
What We Do
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: - Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 - Leader in the Gartner Magic Quadrant for Personalization Engines, 2025 - #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines - Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 - The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 - The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score.
.png){kind=logo}
