Director, Product Marketing

Who We Are

Atlan is building the missing context layer for data and AI, helping enterprises close the AI value chasm. Today, 95% of AI pilots fail because AI systems don’t understand the context behind data: what it means, how it’s governed, and how it should be used.

Atlan connects to every part of the modern data and AI stack to unify this context into a single, shared layer that both humans and AI agents can rely on.
With Atlan, teams can discover, understand, and trust their data; build and collaborate on a shared body of knowledge; and activate that context across analytics, operations, and AI workflows.Trusted by global enterprises like Mastercard, Workday, General Motors, Unilever, Ralph Lauren, FOX, Nasdaq, and Medtronic, we’re backed by world-class investors including GIC, Insight Partners, Meritech, Peak XV, and Salesforce Ventures

We are seeking a Director of Product Marketing who is equal parts strategist, storyteller, and leader.

This is a senior, high-impact role at Atlan. You will own product marketing strategy end to end, lead a small but mighty squad of product marketers, and be accountable for the outcomes our GTM efforts drive across the business.

You will shape how the world understands Atlan. From our platform narrative to our biggest launches, you will ensure our story is clear, differentiated, and compelling across every customer and revenue touchpoint. You will report directly to the VP of Product & Corporate Marketing and work closely with leaders across Product, Sales, Growth, and Design.

Set the Direction: Own product marketing strategy at Atlan. Decide what matters most, where we invest, and how we sequence messaging, launches, and campaigns to drive real business impact.

Be Outcome-Oriented: You are accountable for results, not just deliverables. That includes pipeline influence, sales effectiveness, product adoption, and category leadership.

Shape the Category: Help define Atlan’s place in the data and AI landscape. Stay ahead of market shifts and competitive dynamics, and evolve our positioning accordingly.

Build and Lead the Team: Lead, mentor, and develop a small squad of product marketers. Set a high bar for craft, clarity, and impact, and help each person do the best work of their career.

Create Strong Operating Rhythms: Establish how product marketing works at Atlan. From planning and prioritization to launches and retros, you will create systems that scale.

Multiply Impact: Ensure the team produces high-quality narrative assets like messaging frameworks, playbooks, and launch kits that enable teams across the company to move faster and stay aligned.

Own the Core Story: Define and evolve Atlan’s core platform narrative, including personas, proof points, and hooks across Tier 1 launches and flagship GTM moments.

Make It Scalable: Build narratives that are durable and reusable, powering everything from sales conversations to website copy to keynote launches.

Know the Market Deeply: Lead continuous customer and market research to understand buyers across technical and executive personas.

Turn Complexity into Clarity: Translate complex data and AI concepts into simple, compelling, and clearly differentiated value for the market.

Lead Launch Excellence: Guide GTM strategy and execution for major launches, campaigns, and events from early planning through execution.

Partner Creatively: Work closely with Design and Content to push for clarity, creativity, and quality across all customer-facing experiences.

Enable Revenue Teams: Ensure sales and revenue teams are fluent in Atlan’s story through thoughtful, high-impact enablement programs.

Senior Product Marketing Leader: 10+ years of product marketing experience in B2B SaaS and 12+ years of overall professional experience, with a track record of owning strategy and driving measurable GTM outcomes.

People Leader: Experience leading and developing product marketers and building trusted, high-performing teams.

Strategic and Commercial Thinker: You connect positioning, launches, and narratives directly to revenue impact and customer adoption.

Fast Learner with Creative Edge: You can quickly master complex domains like data and AI and turn them into standout positioning and storytelling.

Compelling Communicator: You influence senior leaders and inspire teams with clarity, confidence, and strong narrative instincts.

Ecosystem Experience (Bonus): Experience in data, analytics, or AI ecosystems is a strong plus.

More About Us

Atlan is building the shared context layer that enterprises need so AI can operate on trusted, governed context. The conversation has moved from data leaders asking: “Can we trust the data in our stack?” to businesses asking: “Can we trust AI inside the business?”

We are the missing infrastructure for businesses becoming AI-forward - the connective tissue between their data stack, operational systems, and AI agents.
Recognized as an industry-leading metadata, catalog, and data governance platform, we’ve been named a Leader by both Gartner and Forrester across enterprise data catalogs, metadata management, and governance.
To learn more, visit www.atlan.com and follow us on LinkedIn

Equal Opportunity Employer

Atlan is committed to building an inclusive, diverse, and authentic workplace. We do not discriminate based on race, color, religion, national origin, age, disability, sex, gender identity or expression, sexual orientation, marital status, military or veteran status, or any other legally protected characteristic.