Director of Product Marketing

Global restaurant brands run their operation on the Crunchtime platform. Delivering a consistent guest experience across every location and managing food and labor costs are at the core of how Crunchtime’s software is used today in over 150,000 locations across 100+ countries by the world’s top restaurant and foodservice operators. Customers including Chipotle, Culver’s, Domino’s, Dunkin’, Five Guys and P.F. Chang’s rely on our top-ranked platform which now includes Zenput to manage inventory, staff scheduling, learning and development, food safety, operational tasks and audits.

In this role, you will own the product marketing strategy and execution that achieves a compelling and differentiated value proposition for the Crunchtime restaurant operations suite and all of its products. You will bring a creative, analytical and results-driven mindset to market and competitive analyses, as well as positioning and narrative development. You will measure your success by our success in market.

You will build strong cross-functional collaborations with product management, marketing, sales, customer success and enablement to be the glue between what we have already built / are building and what we’re marketing and selling -- upleveling our messaging, quarterbacking product launches, developing strategic content and sales tools, and ensuring that marketing, sales and customer success are both timely enabled and have universally adopted across all sales and marketing channels.

• Partner with marketing to drive the company narrative.
• Own the product positioning, messaging, and value proposition to clearly differentiate our solutions in the market and to resonate with target buyer personas.
• Quarterback product launches and the go-to-market motions to include the right mix of content and channels to drive awareness and demand.
• Define and track key PMM metrics. Present results and strategic recommendations to sales, marketing, product and executive leadership.
• Team closely with sales leadership and account execs to identify and nimbly execute on opportunities to reduce friction in the sales process via messaging and assets.
• Conduct deep market research and competitive analysis to identify market opportunities, competitive threats, and insights that inform the company messaging blueprint, product roadmap, and selling motions.
• Partner with the demand gen team to bring our positioning and narrative to life via integrated campaigns that drive pipeline and support revenue goals

• Solution/Consultative/SPIN/GAP Selling, or similar orientation and approach.
• Exceptional storyteller and communicator with the ability to simplify complex concepts into clear, differentiated business value for executives, users and decision-makers.
• Proven ability to influence and drive alignment across highly cross-functional teams (Product, Sales, Marketing, Customer Experience, Executive Leadership). Track record leading cross-functional initiatives and teams to execute.
• Excellent written and communication skills, with the ability to articulate challenges and solutions in a crisp, simple and engaging way; comfortable presenting in front of internal and external audiences.
• Strong quantitative skills and the ability to turn analysis into concise recommendations, actionable plans, and effective execution.
• Self-starter who enjoys working in a fast-paced, collaborative, distributed environment; ability to prioritize and adapt.

• 8+ years of product marketing experience in enterprise B2B business applications; mid-market experience a plus
• SaaS/Cloud experience
• 4+ years of experience managing a product marketing team

• Prolonged periods of sitting at a desk
• Prolonged periods of typing and working at a computer
• Ability to listen and speak over the phone or Zoom calls
• High level of mental concentration and focus

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Great mission-driven team members from diverse backgrounds with a strong company culture
• Competitive pay
• Flexible PTO
• Paid company holidays
• Yearly team off-sites
• Medical, dental, and vision benefits (FSA, HSA & HRA options)
• Basic & Voluntary Life Insurance
• 401k employer match
• Wellness benefits
• Commuter benefits
• Work in an open environment on solutions that are reshaping the way businesses operate
• Fun team events
• Ability to have a big impact
• 10 weeks of paid parental leave
• Fitness reimbursement
• Learning & development funds

The annual base compensation range for this position is $185,000-$200,000. 

Actual compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualifications, education, experience, and location. Crunchtime has a location-based compensation system, so someone doing the same job in a different city might have a different pay range.

Crunchtime complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]. 

Equal Employment Opportunity Statement

At Crunchtime, we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic.

We have an inclusive and diverse workplace where every team member is respected and valued. As a global software development company, we believe that our diverse employee population enriches our work environment.

Join us in our mission to provide the best software solutions to the food industry. We encourage you to apply regardless of your background or experience; even if you don’t meet all the qualifications, because we believe unique experiences and perspectives make us a stronger team.