Director, Product Marketing

Posted Yesterday
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Denver, CO
In-Office
175K-200K Annually
Senior level
Information Technology • Machine Learning • Software • Conversational AI • Generative AI • Manufacturing
Enabling Digital Transformation in Engineering Organizations
The Role
The Director of Product Marketing will lead market intelligence and manage a team while guiding adoption and messaging for Accuris' product portfolio.
Summary Generated by Built In
Job Title: Director of Product Marketing
Location: Remote, US (Denver, CO preferred)
About Accuris:
Accuris is the global leader in engineering intelligence, trusted by the world's most innovative companies to accelerate design, reduce risk, and ensure supply chain resilience. Formed in 2023 through the combination of S&P Engineering Solutions (formerly part of IHS Markit) and Techstreet, Accuris brings together six decades of authority in engineering standards, technical content, and workflow technology.
Role Overview:The Director of Product Marketing will lead Accuris' market and competitive intelligence function while directly managing and mentoring a team of Product Marketing Managers. This role will guide and support the Product Marketing team and cross-functional stakeholders who drive adoption and positioning within their respective lines of business. This is a highly visible and high-impact role, balancing strategic leadership with hands-on execution. You will partner closely with Product Management, Sales, Industry Marketing, and Corporate Marketing to ensure Accuris' solutions are positioned to win in the market, differentiated against competitors, and supported with the right messaging, content, and sales enablement.
Key Responsibilities:Leadership & Team Management
  • Lead, coach, and develop a team of Product Marketing Managers.
  • Build a collaborative, insight-driven culture aligned to CMO and company priorities.

Market & Competitive Intelligence (Primary Accountability)
  • Own market research and analysis, including customer needs, buying behavior, and industry dynamics.
  • Lead new market assessments and expansion analysis, providing clear views of TAM, SAM, and SOM for leadership decisions
  • Lead competitive intelligence: track competitor strategies, products, and pricing to deliver actionable insights to leadership and field teams.
  • Run win/loss programs and share findings to refine roadmap, pricing, and GTM execution.
  • Maintain a forward-looking perspective on engineering and supply chain trends to inform company strategy.

Positioning & Messaging
  • Develop clear, differentiated messaging and value propositions for Accuris' product portfolio.
  • Create market-level frameworks that individual product marketing teams can adapt for their lines of business.
  • Ensure consistency across channels, with tailored content for executive, technical, and buyer personas.

Cross-Functional Influence
  • Partner with Product Management as a strategic advisor - bringing voice-of-market and customer insight into roadmap and prioritization.
  • Guide GTM and campaign owners with data-driven recommendations on where to focus and how to differentiate.
  • Collaborate with Industry Marketing to tie product value into industry-specific narratives.

Qualifications:
  • 10+ years of B2B product marketing experience, with at least 3+ years in a leadership role.
  • Proven success in SaaS, workflow solutions, or data-driven platforms; background in engineering-related markets is a plus.
  • Strong experience with go-to-market planning, product launches, and competitive intelligence.
  • Excellent storytelling skills with ability to translate technical capabilities into business outcomes.
  • Demonstrated ability to manage, mentor, and grow high-performing teams.
  • Comfortable operating at both the strategic and tactical levels.
  • Bachelor's degree required; MBA or advanced degree preferred.

Compensation/Benefits Information:
The anticipated salary range for this position is $175,000 to $200,000. Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role. In addition to base compensation, this role is eligible for an annual incentive plan as well as comprehensive benefits. For more information on benefits, please reach out to the recruiter assigned to the role.
About Company Statement:
Accuris delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. We think differently, combining the knowledge and resources of an established company with the unapologetic boldness of a startup. Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Top Skills

Data-Driven Platforms
SaaS
Workflow Solutions

What the Team is Saying

Nate Airulla
Evander Pierre
Dana Silverman
Alison Roth
CJ Chippendale
Brianna Huerta
Tina Peterzens
Davis Kali
Katherine Funk
Rachel Hilty
Michael Seymour
Trae Wilson
Chris Delisle
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The Company
HQ: Denver, CO
1,200 Employees
Year Founded: 1959

What We Do

Accuris empowers the next generation of engineers to solve tomorrow’s problems today. Our combination of trusted data, insights, and innovative technology solutions enable business and technical leaders to transform their workflows and make decisions with conviction - bringing their dreams to life in faster, smarter, and cleaner ways.

Why Work With Us

We’re a global team that strives to think differently – combining the knowledge and resources of an established company with the bold nature of a startup. If you’re eager to make a lasting impact, to discover and bring to life new value and opportunities, and have a bias toward action and learning, you’re in the right place.

Accuris Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 2 days a week
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HQAccuris Denver Office
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China office
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Malaysia office: Penang
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Ann Arbor, Michigan Office
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Bracknell, UK Office
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Gdansk, Poland Office
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India Office: Gurgaon
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Malaysia Office: Kuala Lumpur
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Tokyo, Japan Office
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India Offices: Bangalore
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