Director of Product Marketing

Lightspark is building open payments for the Internet—always-on payment solutions powered by Bitcoin, the only open, neutral network for moving value. With enterprise tools like Connect, UMA, and Spark, businesses can send and receive money instantly, securely, and at a fraction of the cost, anytime, anywhere. Lightspark is headquartered in Los Angeles, California, but serves the world.

Lightspark is looking for an innovative and strategic Director of Product Marketing to shape and drive the marketing vision for our cutting-edge payment solutions. This is a unique opportunity to shape the narrative, drive adoption, and position our company as the leader in the rapidly evolving payments industry. You will own the go-to-market strategy, deeply understand our target audiences, and work cross-functionally to translate complex blockchain technology into compelling, customer-centric stories that drive growth.   We are looking for someone who is excited to be part of a cutting-edge company at the intersection of blockchain and financial technology.  We are building so the ability to work successfully in a fast-paced, constantly changing environment while aligning with our company values and collaborative culture is key.  The position is based onsite at our offices in Culver City, Los Angeles.

What you’ll be doing:

• Develop and execute the overall product marketing strategy to position Lightspark as the leader in payments.

• Define and refine messaging and positioning for all products, ensuring alignment with market trends and customer needs.

• Conduct comprehensive market research to understand customer pain points, competitive landscape, and market opportunities.

• Act as the voice of the customer, ensuring insights are embedded across product development and marketing initiatives.

• Lead all GTM efforts for new product launches, including positioning, messaging, and activation plans across multiple channels.

• Partner with the product and engineering teams to develop effective launch strategies and ensure timely execution.

• Drive demand generation programs in collaboration with the growth marketing team to attract and convert customers.

• Oversee the creation of product marketing materials, such as FAQs, whitepapers, case studies, website content, and sales enablement tools.

• Build strong cross functional relationships across all departments in particular with Engineering, product, design and sales.

• Define and track key performance indicators (KPIs) for product marketing efforts, including customer acquisition, retention, and product adoption metrics.

• Regularly present results, insights, and recommendations to executive leadership.

What we’re looking for:

• 8+ years of experience in product marketing, preferably within fintech, blockchain, or payments industries.

• Proven track record of successfully launching and scaling products in a high-growth environment as well as developing and executing long-term strategies aligned with company goals.

• Deep understanding of blockchain technology and its applications in payments (e.g., Layer 2 solutions, stable coins, cryptocurrency, payments systems and API integrations).

• Experience working in global markets or with cross-border payments.

• Background in developer marketing or partnerships is a plus.

• Experience building, managing and developing high performing teams

• Experience with marketing tools like HubSpot, Salesforce, or similar platforms.

• Analytical mindset with strong data analysis skills to inform marketing strategies and measure success.

• Proven leadership in mentoring and guiding cross-functional teams to foster collaboration and innovation.

• Customer-centric approach, emphasizing deep empathy and a focus on addressing pain points through product positioning.

• At Lightspark,  being a collaborative and mission-driven culture focused on redefining the future of payments is at our core.  We are seeking someone who shares the same approach.

Lightspark is on a mission to build an open payment protocol for the Internet at scale and therefore we’re committed to creating a more inclusive and diverse workplace to reflect the customers we serve. We welcome interest from individuals of all backgrounds and levels of experience who share our mission. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics. 

We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the State of California Fair Chance Initiative for Hiring.