Key Responsibilities
- Lead product marketing strategy for Samba TV’s Enterprise products—including clean room partnerships, DaaS offerings, and data licensing—ensuring commercial readiness across multiple markets..
- Develop clear, compelling messaging and positioning for highly technical audiences, including data scientists, ad tech buyers, and platform decision-makers.
- Serve as a subject matter expert on industry trends such as signal aggregation, privacy legislation, and the evolution of deterministic vs. probabilistic data matching.
- Partner with Sales and Partnerships teams to drive adoption of Samba’s data integrations with clean rooms, DSPs, SSPs, and other platforms.
- Collaborate closely with Product Management to shape roadmap decisions, define competitive differentiation, and identify market opportunities across identity, interoperability, and privacy-safe targeting
- Create high-impact product collateral and sales enablement materials tailored to ecosystem-specific needs
- Contribute to thought leadership efforts including whitepapers, conference presentations, and analyst briefings focused on data innovation and interoperability.
- Provide internal training and strategic sales support to ensure consistency and confidence in messaging across teams.
Qualifications
- 5–10 years of product marketing experience in ad tech or data-driven SaaS, with a strong focus on data monetization or activation.
- Deep understanding of data clean rooms, identity resolution, audience targeting, and data licensing models across advertising and media.
- Proven ability to translate complex data and platform capabilities into clear, differentiated positioning that resonates with technical and business stakeholders.
- Experience working with or within ad tech ecosystems, and familiarity with partners like LiveRamp, Snowflake, Databricks, Google, Amazon, or The Trade Desk.
- Exceptional writing and storytelling skills for both technical and non-technical audiences.
- Strong cross-functional collaboration skills, especially with Product, Sales, Partnerships, and Communications teams.
- Comfortable navigating a fast-paced, high-growth environment with evolving product lines and market dynamics.
- Bachelor's degree required; MBA or equivalent advanced degree preferred.
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What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
