Director, Product Marketing

Job Description:
The Opportunity
Workhuman is on a relentless pursuit of a more human workplace for every person on the planet. We're seeking a strategic leader with a bias for action who will play a crucial role in driving the growth and adoption of our Workhuman Cloud products and features. In this role, you will work closely with the product, marketing, customer, and research teams to develop and execute a strategy that maximizes product success and drives value for our customers.
As the Director of Product Marketing at Workhuman, you will report directly to the Chief Marketing Officer. This person will be a key contributor to the organization, leading a high-performing team of marketers, and create compelling messaging and positioning to communicate the value and differentiation of Workhuman's products to target audiences.
**This is a hybrid role requiring three days a week onsite in our (brand new!) Framingham, MA headquarters office.**
What we can offer you

• The opportunity to lead and build a motivated, high-performing team of marketers committed to driving the direction of our product roadmap. As a leader, you'll foster a culture of collaboration, innovation, and excellence, while mentoring and providing career growth opportunities for your team. You will also drive upskilling initiatives to ensure your team develops new capabilities aligned with the organization's future needs.

• A role in shaping go-to-market (GTM) strategies for the Workhuman product line, including the Workhuman Cloud and its innovative solutions and features. This includes communicating profound innovations in HR technology to the market and contributing to our mission of making the workplace more human for everyone-ultimately transforming the future of work.

• Partnership with cross-functional teams, including customer-facing teams and product management, to gather customer insights, identify pain points, and influence the product roadmap and prioritization. You'll help craft strategies to drive acquisition, engagement, monetization, and retention.

• The chance to collaborate closely with marketing teams to create and execute impactful go-to-market plans for product launches, feature releases, and marketing campaigns. This includes developing messaging and positioning that effectively communicates the value and differentiation of our products to diverse audiences, from program owners to C-suite decision-makers.

• Ownership of the Competitive Intelligence function, where you'll analyze and synthesize market and competitor insights. These insights will be translated into actionable strategies and enablement assets, empowering the GTM organization to differentiate Workhuman's solutions and meet customer needs with precision.

• A pivotal role in product adoption and engagement, including driving feature utilization, promoting best practices, and creating compelling customer use cases that demonstrate value through the launch of initiatives like the Workhuman Customer Community.

• The opportunity to work with external analysts and media relations teams to gain valuable insights and advance the market presence of Workhuman Cloud products and features.

• Direct involvement in customer-facing initiatives, such as preparing and delivering presentations as a subject matter expert at live events and webinars, while collaborating with Strategic Consulting and Customer Success teams to drive product retention, adoption, and growth within the customer base.

• The ability to monitor, analyze, and report on marketing program performance, providing data-driven recommendations to improve both the product offering and its associated marketing strategies.

The skills you will bring:

• Demonstrated ability to lead effectively in ambiguous and evolving business environments, build cross-functional alignment, and inspire collaboration across teams to achieve shared objectives.

• Experience (10+ years) in product and/or product marketing- preferably within Human Resource focused B2B technology, enterprise cloud software solutions.

• Strong background in creating compelling product messaging and differentiation that resonates with target audiences and aligns with the overall brand strategy.

• Experience creating integrated marketing plans to support product launch and expansion efforts that drive customer billings and drive new pipeline.

• Expertise with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales, and partner enablement, positioning, etc.).

• Strong collaboration and communication skills are essential for partnering with all departments to support how we go to market with our products and features.

• Experience working with product, customer, and marketing channel owners to shape marketing strategy and drive tactical execution internally and externally.

• Experience working with partners and external stakeholders to expand product reach and amplify marketing efforts through joint campaigns and co-marketing initiatives.

• Prioritization, time management and agility are necessary for our fast-paced environment and the rapidly shifting market.

Achievements

• Successfully led, built, and scaled high-performing marketing teams.

• Achieved measurable success in developing and executing integrated marketing plans to support product launches and expansion efforts, driving customer billings and generating new pipeline growth.

• Strategized and executed comprehensive product marketing initiatives, including messaging development, sales enablement, competitive positioning, collaboration with customer teams, communication strategy creation, campaign management, and influencing product roadmaps.

• Track record of directly contributing to measurable revenue growth and customer retention through targeted product marketing strategies.

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at [email protected] for assistance. We are committed to ensuring equal access to opportunities for all individuals.
The Company:
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
• We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
• Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.