Director of Product Marketing
Who are we and why this opportunity?
SparkCognition, Inc. delivers world-class AI solutions that allow a business to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the world’s industry leaders to analyze, optimize, and learn from data. We augment human intelligence, drive profitable growth, and achieve operational excellence.
Drive change and create a footprint. Learn more at: SparkCognition
Position Summary:
As a Director of Product Marketing you will be responsible for developing marketing strategies, increasing market share, and ensuring competitiveness by working with internal/external stakeholders. You will be responsible for the portfolio strategy and development, based on our underlying tech stack comprised of machine and deep learning, generative AI, computer vision, natural language processing (NLP), and computational knowledge graphs. You will be naturally curious, a critical thinker, an assertive problem solver, a self-starter, and a strong communicator. You will have a keen eye for detail, strong analytical acumen, project management proficiency, and a passion to do whatever it takes to meet aggressive deadlines.
This role focuses on maximizing near-term opportunities, while also building strategic, long-term programs to increase demand for our products. Operating in a highly cross-functional and entrepreneurial environment, this role will make an immediate, significant impact on the business.
You Will:
- Set marketing strategy, analyze market activity, and identify and launch new products
- Integrate user feedback into product updates and positioning.
- Investigate, quantify, and qualify emerging market trends and opportunities
- Develop and implement go-to-market strategy and activities for direct and indirect channels
- Define product value and develop supporting tools to impart that understanding for customer
- Perform competitive analysis toward increasing market share
- Establish target customer, personas, product positioning, messaging, and proof points
- Collect customer feedback to inform messaging, tactics, and product roadmap
- Evangelize products to customer through demos and trade shows
- Deliver product enablement materials and training programs
- Collaborate on the identification and development of core content
- Work with demand generation team on campaigns, tactics, and messages
- Establishing relationships with industry analysts
You'll Have:
- Bachelor degree in engineering or business. MBA preferred.
- 7+ years of product marketing experience for software products (Experience in the B2B tech space; SaaS is preferred), with at least 2+ years as senior product marketing manager.
- A demonstrated understanding of data science, advanced analytics, and related fields
- Demonstrated track record gathering customer requirements (VOC), developing product strategy, roadmaps and marketing requirements
- Experience conducting competitive analysis and building brand strategy
- Exceptional verbal and written communication skills
- Ability to work in a dynamic, fast-paced environment, as a self-starter with demonstrated ability to build peer and executive cross functional relationships.
What are the benefits and perks at SparkCognition?
Our full-time employees and their loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights we offer to our U.S. full-time employees - we’d love to connect and share more!
- Evolving culture with the opportunity to drive new ideas and technology
- Hybrid Work Environment
- Stock Option Grants
- Generous Time Off Programs
- Medical Coverage, and Parental Leave Plans
- Employer-Sponsored Lifestyle Spending Account
- 401k with Employer Match
- Monthly Technology Allowance
- Newly renovated office spaces located near the Domain in Austin, TX and Pleasanton, CA - including fully stocked beverage and snack areas!
- Contract and temporary roles are not eligible for the above benefits.
SparkCognition is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.
SparkCognition prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
SparkCognition is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.