Director of Product Marketing

Posted Yesterday
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Wilmington, MA, USA
In-Office
155K-233K Annually
Expert/Leader
Semiconductor • Manufacturing
Onto Innovation stands alone in process control with our unique perspective across the semiconductor value chain.
The Role
Lead go-to-market strategy, positioning, customer engagement, and product marketing for wafer and panel inspection solutions. Gather customer requirements, identify market opportunities and product gaps, develop application roadmaps, create technical collateral, and support M&A recommendations. The role requires extensive semiconductor customer experience, strong technical communication, conference presentation skills, and knowledge of wafer processing and specialty semiconductor applications.
Summary Generated by Built In

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient.

Job Summary & Responsibilities

Are you a thought leader in the Wafer Level Inspection Technologies?  Are you hungry to create value and see your technical and business ideas brought to life and lead to revenue generation?  Then here’s your chance to become the rallying cry for Adv. Node, Specialty and Wafer Substrate Inspection Solutions at Onto Innovation, working with customers in this rapidly growing and exciting market space.

Job Summary & Responsibilities

- Go-to-market strategy, positioning and customer engagement for unpatterned and patterned inspection products

- Identify key inspection product applications/requirements across wafer and panel product lines

- Responsible for meeting with customers and collecting customer inputs (VoC) on key product requirements for specific on wafer/panel applications

- Work closely with strategic marketing in creation of inflection roadmaps application market(s)

- Responsible for product centric collateral including customer marketing and technical presentations

- Identify inspection segment gaps and opportunities making recommendations toward M&A on same

Qualifications

- BS Degree or higher in related field, MBA highly desirable
- Experience (≥12 years) in presenting to and working closely with semiconductor customers to  

   understand on-wafer challenges around unpatterned / patterned inspection and communicating those

   challenges effectively a broader team

- Hands-on experience in semiconductor wafer processing fab environment highly desirable

- Hands-on experience in the specialty (Power, MEMS, RF, Analog, Photonics, CIS) is highly desirable

- Comfortable presenting at conferences, writing blogs, writing technical articles, etc.
- Advanced speaking and report-writing skills for effective communication are a MUST for this role

Why Join Onto Innovation?

At Onto Innovation, we believe your work should matter—and so should your well-being. That’s why we offer competitive salaries and a comprehensive benefits package designed to support you and your family. From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we’ve got you covered. You’ll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting-edge tools—all within a collaborative, inclusive culture where your contributions are valued and recognized.

Compensation & Growth

• Base Salary Range:

$155,200.00 - $232,800.00, offered in good faith and based on experience, location, and qualifications.
  • Additional Rewards: Annual bonus opportunities and potential long-term incentives tied to both company and individual success.

Empowering Every Voice to Shape the Future:

Onto Innovation is committed to creating a workplace where every qualified candidate has an equal opportunity to succeed. We evaluate applicants based on skills, experience, and potential - without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe diversity of thought and background drives innovation and strengthens our team.

Important Note on Export Compliance

For certain positions requiring access to technical data, U.S. export licensing review may be necessary for applicants who are not U.S. Citizens, Permanent Residents, or other protected persons under 8 U.S.C. 1324b(a)(3).

Skills Required

  • Bachelor's degree or higher in a related field
  • At least 12 years of experience presenting to and working closely with semiconductor customers
  • Experience understanding unpatterned and patterned wafer inspection challenges
  • Advanced speaking and report-writing skills
  • MBA
  • Hands-on experience in a semiconductor wafer processing fab environment
  • Hands-on experience with specialty semiconductor applications such as Power, MEMS, RF, Analog, Photonics, or CIS
  • Experience presenting at conferences and writing blogs or technical articles

Onto Innovation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Onto Innovation and has not been reviewed or approved by Onto Innovation.

  • Equity Value & Accessibility An employee stock purchase plan and broad equity eligibility provide accessible ownership opportunities as part of total compensation. Company materials reference active equity programs, signaling tangible value beyond base pay.
  • Healthcare Strength Medical, dental, and vision coverage with HSA/FSA options form a comprehensive health package that is often characterized as good. Wellness resources and employer-verified plan details reinforce perceived healthcare depth.
  • Retirement Support A 401(k) with company match supports long-term financial security. Company materials and benefits pages highlight these retirement features as core elements of the package.

Onto Innovation Insights

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The Company
HQ: Wilmington, MA
1,146 Employees
Year Founded: 2019

What We Do

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: Un-patterned wafer quality; 3D metrology spanning chip features from nanometer scale transistors to large die interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient. Headquartered in Wilmington, Massachusetts, Onto Innovation supports customers with a worldwide sales and service organization. We are traded on the New York Stock Exchange under the symbol ONTO.

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