Director of Product Marketing (US - Remote)

POWER A WORLD OF TRUST

Incode is the leading provider of world-class identity solutions that is reinventing the way humans authenticate and verify their identities online to power a world of digital trust.

Through our revolutionary identity solutions, we are unleashing the business potential of universal industries including finance, government, retail, hospitality, gaming, and more, by reducing fraud and transforming human interactions with data, products, and services.

We’re in the process of rapidly scaling our diverse global team and we’re looking for entrepreneurial individuals and leaders who are curious, driven, and excited by ownership to join a Unicorn-status scale-up!

You will drive go-to-market strategy for Incode’s products and services. You’ll be the expert on our buyers and competitors and lay the foundation for market success. You will partner closely with product management, sales, and marketing to build the go-to-market plan and execute that plan by creating high-impact assets and enabling the field to drive business growth. The ideal candidate is a driven self-starter, a diplomatic collaborator, a strategic thinker who enjoys rolling up their sleeves, and exercises sound judgement on when to push back and when to dive in.

Responsibilities:

• Drive product and solution positioning, messaging and GTM strategies.
• Ensure consistency in messaging across product lines and Product Managers
• Lead content development to articulate the benefits of our product and ensure message alignment throughout the customer journey (website, sales team, events, etc.)
• Ensure consistency and quality of customer facing sales content
• Work with Demand Generation to drive content for SEO improvement
• Identify market trends and customer needs
• Improve the product launch process and strategy and collaborate with product management, marketing, and sales to ensure an effective go-to-market
• Strategize and conduct competitive analysis to help identify new marketing opportunities
• Define target markets, products and customers including business plans and entry strategy
• Speak and present both internally and externally to promote our story and products
• Establish and implement short and long-range departmental goals, objectives, budgets, policies, and operating procedures
• Create positive relations with partners and sales channels
• Recruit, motivate and manage product marketing staff

Qualifications: 

• 8-10 years of product marketing or related experience, including 4+ years in leadership role of a product marketing team
• 5+ years in enterprise security, B2B SaaS or Identity sectors
• Ability to thrive in a fast-paced, “get it done” entrepreneurial environment
• Works well in a collaborative environment
• High attention to detail with ability to remain organized and multi-task
• Strong written, verbal, editing, and presentation skills
• Highly collaborative with a deep sense of ownership and accountability
• Easily builds business partnerships and inspires team members
• A hungry, infectious personality: we’re looking for someone determined and able to win

8 Aspects of our Culture:

• Values are what we value
• High performance
• Freedom & responsibility
• Context, not control
• Highly aligned, loosely coupled
• Continuous Feedback
• Pay Top of Market
• Promotions & Development
• Learn more about Life at Incode!

Benefits & Perks:

• Meaningful Equity
• Flexible Working Hours & Workplace
• Open Vacation Policy
• Wellness Program
• International Travel Opportunities
• Additional benefit package according to location (401k, medical insurance, etc.)

Equal Opportunities:

Incode is an equal opportunity employer, committed to creating a diverse and inclusive work environment. We take great pride in having an inclusive, diverse, and global team and are always on the lookout for talented, passionate people from all backgrounds and walks of life.

Applicant Data Privacy:

We will only use your personal information in connection with Incode’s application, recruitment, and hiring processes.