Director, Product Marketing - Remote, US

| USA | Remote
Employer Provided Salary: 200,000-255,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Earnest’s mission is to make higher education accessible and affordable for everyone. We empower past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products.

We build tools that help people feel in control of their financial future, including:

  • Private student loans - low rates, people-first service, and flexible payments.
  • Student loan refinancing - break free from high interest rates or monthly payments.
  • Scholarships - access to thousands of scholarships to help students pay less. 

The Director, Product Marketing position will report to the Chief Marketing Officer.

As the Director, Product Marketing, you will:

  • Develop and implement a comprehensive product marketing strategy aligned with overall business goals.
  • Act as an extension of the product management organization, working closely with product teams to understand product features, benefits, and value propositions.
  • Develop and execute effective go-to-market strategies based on data-driven insights.
  • Collaborate with cross-functional teams, including sales, marketing, and customer support, to coordinate product launches and ongoing promotion of key products and features
  • Bring a consumer-centric approach to product marketing, understanding and addressing the needs and preferences of our diverse consumer base.
  • Establish and lead a high-performing product marketing team to support the needs of a multi-product organization.

Your Impact:

  • Play a pivotal role in shaping the success of a multi-product organization.
  • Be the nexus between product development and market success, driving initiatives that position our products for maximum impact.
  • Architect a cohesive and impactful product marketing function, driving growth through strategic initiatives

About You: 

  • 10+ years experience in product marketing, with a focus on multi-product organizations & B2C experience.
  • Demonstrated success in building and leading high-performing product marketing teams.
  • Strong understanding of consumer markets in B2C
  • Excellent analytical and strategic thinking skills, with the ability to translate market insights into actionable plans.
  • Exceptional communication and influencing skills to collaborate effectively with cross-functional teams.
  • Deep knowledge of industry trends and emerging technologies 

Even Better:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Previous experience in the Student Lending, Consumer Lending, FinTech, Tech and/or EdTech industries.

About Us:

What makes an “Earnie” culture: 

  • Drivers – Drivers are satisfied by making things happen, not coming along for the ride. They feel a strong sense of ownership for their projects and teams and demand high standards from themselves and others.
  • Humility – Humble team players check their egos and consider the team’s needs above their own. They are self-aware of their strengths and opportunities for improvement.
  • Growth Mindset – People with a growth mindset approach challenges and failures as learning opportunities. They seek feedback to improve, give feedback to others, and genuinely want to perform well. 

Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together! 

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including: 

  • Health, Dental, & Vision benefits plus savings plans
  • Work anywhere in the U.S. 
  • Mac computers + work from home stipend to set up your home office
  • Monthly internet and phone reimbursement
  • Employee Stock Purchase Plan
  • RSUs
  • 401(k) plan to help you save for retirement plus a company match
  • Robust tuition reimbursement program
  • $1,000 travel perk on each Earnie-versary to anywhere in the world 
  • Competitive days of annual PTO
  • Annual “my day” 
  • Pet insurance!
  • Competitive parental leave
  • Plenty of Earnest swag, optional in person team gatherings, picnics, celebrations, and plenty of fun virtual events 

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.  

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.


A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary, determined primarily based on a candidate’s location. Earnest takes a market-based approach, categorizing U.S. locations into one of five zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, and budget. This range may be modified in the future.

Pay Range

$200,000$255,000 USD

More Information on Earnest
Earnest operates in the Edtech industry. The company is located in San Francisco, CA and Salt Lake City, UT. Earnest was founded in 2013. It has 270 total employees. It offers perks and benefits such as Open door policy, OKR operational model, Team based strategic planning, Pair programming, Employee resource groups and Employee-led culture committees. To see all 24 open jobs at Earnest, click here.
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