Director, Product Marketing

Role Overview: DoubleVerify is seeking a strategic and innovative Director of Product Marketing to lead the commercialization initiatives for the portfolio of DoubleVerify’s products and ensure seamless alignment with the Commercial team. In this highly visible role, you will drive the go-to-market strategy, develop comprehensive product training programs, and gather critical market insights to support product development and sales efforts. This role is integral to DoubleVerify and will serve as a thought partner to both the product management and commercial teams, ensuring cohesive and effective market activation. Additionally, you will ensure a continuous feedback loop between the sales and product teams, capturing customer, competitor, and market insights to refine product positioning and messaging, and provide real-time insights into the roadmap. You will create and oversee a structured product training program for all customer-facing teams at DoubleVerify.

Key Responsibilities:

• Product and Customer Understanding: Gain and maintain a thorough understanding of DoubleVerify’s portfolio of products, as well as the customers and their buying journey. Use this knowledge to inform and enhance product marketing activities.
• Product Training Program: Develop and implement comprehensive curriculum and product training programs for the commercial team. Partner with the product marketing and enablement teams to create and maintain sales decks, product collateral, and other sales assets.
• Sales-Driven Market and Customer Feedback: Establish a program to gather and analyze market and customer feedback by aligning closely with the Commercial team. Collaborate with the product management and product marketing to prioritize and integrate feedback into the product roadmap.
• Win/Loss Analysis: Conduct thorough win/loss analysis to understand the reasons behind successful and unsuccessful deals. Provide actionable insights to the sales and product teams to improve future performance.
• Storytelling: Be a gifted storyteller. Focus on customer value, driving the creation of compelling narratives that convert complex technologies and concepts into elegant stories, reflected in internal and external assets, communication materials, global training and enablement programs.
• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Use data-driven insights to optimize and improve.

Qualifications:

• Experience: 8+ years of experience in B2B product marketing and/or sales enablement

• Background: Preference for a background in AdTech or MarTech, with a good understanding of the advertising ecosystem.

• Technical Acumen: Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly.

• Leadership: Strong background in developing and delivering product training programs, sales content, and tools that have demonstrable impact on sales performance.

• Can-do Attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why not to do it.

• Leadership and Influence: Demonstrated ability to inspire and organize cross-functional teams around key objectives

• Communication Skills: Excellent storytelling abilities, including written and verbal communication in every form that a product marketer touches.