The Role
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.
Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a fully remote team with employees across every time zone in the US. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.
Who You Are
Brightwheel is seeking a strategic and data-driven Director of Product Marketing & Pricing to shape the future of how we serve early childhood education (ECE) programs. You bring a unique mix of expertise in product marketing, market insights, and pricing strategy, coupled with a proven ability to lead high-performing teams and deliver results. You are an expert at turning customer and market insights into highly effective strategies that drive adoption, retention and growth across product lines and channels.
What You'll Do
- Lead Go-To-Market Excellence: Craft and implement messaging, positioning, and go-to-market strategies that drive adoption, retention, and revenue growth across new and expanding product lines
- Discover Market Insights: Lead efforts to deeply understand customer needs, market trends, and competitive dynamics, turning data into actionable insights
- Position in the Market: Create and refine compelling product positioning and messaging frameworks that resonate with ECE programs and differentiate Brightwheel in the market
- Build a Top-Tier Team: Hire, mentor, and lead a high-performing product marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making
- Shape Pricing Strategy: Refine and develop pricing strategies and plans, in collaboration with Finance, ensuring business and market alignment
- Drive Enablement: Partner closely with Sales to provide the tools, training, and insights needed to win in competitive markets, including battle cards, playbooks, and messaging resources
- Collaborate for Results: Work cross-functionally with Product, Demand Generation, and Sales teams to align go-to-market strategies, ensure seamless execution and delivery of world-class results across channels
Qualifications, Skills, & Abilities
- 8+ years of experience in product marketing roles, preferably within a fast-paced B2B SaaS environment serving SMBs
- 3+ years of experience in leading a PMM team
- A strong track record of driving adoption, retention, and revenue growth through innovative marketing strategies
- Experience in pricing strategy and rollouts
- Demonstrated success in building, leading, and mentoring high-performing teams
- Exceptional ability to translate complex data and market insights into actionable initiatives and strategies
- Proven experience working closely with Product, Sales, and Marketing teams to align goals and deliver results
- Mastery in crafting clear, compelling, and differentiated messaging tailored to customer needs
Equity & Ownership:
We believe in empowering our employees as stakeholders in brightwheel’s success. As an equity holder, your financial upside grows alongside the company’s achievements, offering a truly meaningful and compelling long-term opportunity.
Premium Benefits & Wellness Support:
We want our team members and their families to thrive. We support this through:
--Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families
--Generous Paid Parental Leave for growing families
--Flexible Paid Time Off (PTO) to recharge and relax
--401(k) Enrollment to help you plan for the future
--Monthly Wellness & Productivity Stipend to support your well-being
Work-Life Flexibility:
We are a fully remote company, giving you the flexibility to work from where you thrive. Say goodbye to the commuting hassle and reclaim valuable time for what matters most.
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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The Company
What We Do
Brightwheel is the leading platform for early education that combines SaaS, Payments, and a consumer-like daily experience. With brightwheel, teachers save valuable time through easy tools for assessment, communication, and photo sharing; administrators can manage their business with enrollment, reporting, and online bill pay; parents get a beautiful, real-time view of their child’s day that helps them participate in the learning + continue it at home. Brightwheel is the fastest growing and top reviewed product in early education - a $100B US market. Investors include Addition, Bessemer, Emerson Collective, GGV Capital, Lowercase Capital, and Mark Cuban. We're hiring! Open Positions: https://jobs.lever.co/brightwheel Shark Tank Pitch: https://www.youtube.com/watch?v=5iKitGJeAZ4
