Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Managed and Self-Directed investing business. Reporting to the VP of Marketing, you’ll help shape and build a world-class product marketing team through deep customer insights, clear product narratives, strong go-to-market operational leadership and collaboration in the product roadmap. You’ll work closely with partners across the company in Product, Design, Engineering, Creative, Research, and Data Science.
Product Marketing at Wealthfront
The product marketing team is a critical function that helps define the roadmap, identify and validate target audiences, refine positioning, and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. They are highly collaborative and oriented toward product-led growth.
Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.
Responsibilities
Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
Lead business performance recaps and findings with executive leadership team
Be a voracious consumer of culture and help highlight trends that can inform our creative and product strategy
Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect.
Qualifications
8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
Passionate storyteller with strong communication, presentation, and writing skills
Strategic thinker who equally values creativity and marketing effectiveness
Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
Experience managing and developing a team of marketers
Personal finance knowledge and experience is a big bonus, but not required
Bachelor's degree or higher
Estimated annual salary range: $196,000-$221,000 USD plus Equity.
Plus benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
Skills Required
- 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
- Strong communication, presentation, and writing skills (storyteller)
- Strategic thinker who values creativity and marketing effectiveness
- Ability to bring structure to ambiguity, deploy frameworks, and distill insights into actionable plans
- Data-driven mindset with comfort in analysis, testing, and measurement; experience running messaging tests and A/B experiments
- Low-ego leader willing to get into details and make others successful
- Experience managing and developing a team of marketers
- Personal finance knowledge and experience
- Bachelor's degree or higher
What We Do
Wealthfront is a nextgen banking service. We help you manage your money for both your short-term and long-term goals by providing a Cash Account with checking features and high interest, best-in-class automated investment management, and free financial advice, anytime you want it. We entered into the banking space in a big way this year with the launch of our cash account that offers an interest rate 5x greater than the national average. We’ve been overwhelmed by the response and have grown nearly 100% this year already to manage nearly $20 billion in total client assets. Our ultimate vision is to optimize and automate all of our clients’ finances and build what we call Self-Driving Money™️. We want clients to be able to automatically deposit their paycheck into their Wealthfront account, and let us take care of the rest — paying their bills, topping off their emergency fund or 401(k), and investing the rest based on their specific goals and lifestyle. Join us so you can help us turn this industry on its head and build a service that our clients don't just like, they love. Wealthfront integrates investing and banking services to make it delightfully easy to build long-term wealth. We're on a mission to build a financial system that favors people over institutions and we're just getting started. Through the power of automation, we deliver personalized, powerful products to help both sophisticated investors and those just starting out learn, lower their costs, and grow their wealth. We're one of the highest rated financial app in the Apple App Store and have been recently named the best robo-advisor and cash management accounts by Nerd Wallet and Investopedia. Want to help us re-architect the financial industry?
